ID5’s Mathieu Roche Discusses Cookie Syncing at TraderTalk TV

  • Posted by Valbona Gjini
  • On Dec 03, 2018

In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, interviews Mathieu Roche, co-founder and CEO, ID5 about cookie syncing. Watch the video below to learn more about:

  • How users are currently identified across the digital supply chain and how matching tables work
  • How the existing systems in place affect page latency and user experience
  • The existing challenges of data leakage and match rates
  • The impact the impending GDPR will have on cookie syncing
  • Why a centralised infrastructure will clean up the cooking syncing process