Mathieu Roche discusses the Identity challenge on TraderTalk TV

  • Posted by Valbona Gjini
  • On Sep 19, 2019

Our CEO, Mathieu Roche was interviewed by ExchangeWire’s Ciaran O’Kane for this episode of TraderTalk TV. Mathieu and Ciaran discussed the identity challenge affecting frequency capping, measurement, attribution, and basic-level targeting.

Watch the video to learn more about
– The underlying challenges facing ad tech providers within the privacy-first world, with particular reference to ID match rates.
– How ‘common language’ ID solutions can solve the ID match rate problem, allowing publishers to monetise more impressions.
– Why identity should be an open-source solution, rather than a competitive tool, in order for the ecosystem to thrive.
– How the Universal ID solution solves the availability problem in a privacy-by-design system.