The ID5 Podcast: Future-proofing Digital Advertising EP1 with LUMA’s Terry Kawaja

  • Posted by Alex Taylor
  • On Jul 06, 2021

Introducing The ID5 Podcast’s very first series: Future-proofing Digital Advertising.

The incredible growth of the internet, alongside its measurable and data-driven approach, has made digital advertising attractive for both investors and consumers. As a consequence, hundreds of technology companies have quickly populated the market, making the ecosystem more competitive and innovative, yet also more complex.

Increasing regulations and technical restrictions are revolutionising the way the ecosystem operates, and this is causing many challenges to digital advertising players. At the same time, it offers the opportunity to rebuild foundations and improve the infrastructure on top of which hundreds of companies operate. This is our chance to make digital advertising sustainable and rebalance the power dynamic between tech giants and the Open Web, support publishers and offer brands a competitive marketplace.

ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable?

In this first episode of Future-Proofing digital Advertising, ID5 has invited Terence Kawaja, Luma Partners Founder & CEO to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry. Mathieu Roche, host of the Podcast and Co-Founder & CEO of ID5, and Terence Kawaja discuss and answer questions including:

  • Will consolidation of the digital advertising industry, in turn, hinder the growth trajectory of the industry itself?
  • Are publishers and brands moving away from data-driven/audience-driven approaches, or are we living in a data-driven world no matter what?
  • What impact are tech giants having on the industry? Do they pose a risk for the future of sustainable digital advertising?
  • Three pointers from Kawaja on how we can be making the industry more sustainable right now.

Click here to listen to the episode on Spotify or click below to watch our video version on YouTube now.