S2 EP4 with Peter Cunha, Sovrn: ‘providing publishers with more signals to contribute to the value chain’
- Posted by Alex Taylor
- On Sep 27, 2022
ID5’s summer podcast, How to Thrive in the Cookieless Present, now turns to Sovrn. We have been inviting experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity landscape.
Tune in below for Episode Four of How to Thrive in the Cookieless Present with Sovrn’s Managing Director, Ad Management, Peter Cunha, to learn how publishers leveraging Sovrn Signal and the ID5 ID can unlock a near two times greater lift in eCPMs.
You can also watch the episode via YouTube here, and read more about the case study here.