The Marriage (to IDFA) Is Over – Shifting Identity Paradigms in the Mobile Environment – Identity 2023
- Posted by Alex Taylor
- On Apr 14, 2023
Session eight from our flagship event, Identity 2023, was ‘The Marriage (to IDFA) Is Over – Shifting Identity Paradigms in the Mobile Environment’ by Verve Group, featuring a presentation brought to you by Verve Group’s Co-CEO, Ionut Ciobotaru.
When iOS 14.5 was released in April 2021, the advertiser/publisher/user relationship was bursting at the seams. Since then, many mobile publishers have been in flux. Ionut Ciobotaru, Co-CEO of Verve Group, will explore the relationships that advertisers and publishers have with mobile devices and address the role that identity has within the mobile environment.
If you missed ‘The Marriage (to IDFA) Is Over – Shifting Identity Paradigms in the Mobile Environment’ or want to revisit it, click below to access it on-demand now.
What can you expect from the discussion? Highlights and key themes include:
- An exploration of the value of iOS in-app advertising
- How the deprecation and restriction of traditional identifiers such as third-party cookies and IDFA has affected addressability
- Recommendations of pathways and actions to address the addressability challenge in mobile
And if you’re looking for more from the event, you can now access all eight sessions. As a recap, this year’s event produced eight thought-provoking sessions brought to you by leaders from across the industry as our event partners, such as Amobee, MediaMath, PubMatic, Sovrn, Unruly and Verve Group. Session topics include balancing data protection and data-driven advertising, the link between addressability and profitability, the importance of interoperability, a changing privacy landscape, the evolving role of the SSP, how publishers can fill the identity gap, the mobile environment and what the future holds for identity.