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Feb 06, 2025

Piemme partners with ID5 and The Trade Desk to increase addressability

Piemme, a leading media platform in Italy, announced today that it will be the first entity in the territory to use the new integrated identity technology created by ID5 and The Trade Desk. This innovative solution leverages the power of European Unified ID (EUID) pioneered by The Trade Desk and ID5’s ID to enable publishers […]

Feb 05, 2025

Evorra and ID5 Partner to Accelerate Global, Addressable Audience Targeting

Evorra, the next-generation SaaS audience and data platform, today announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and delivering cost efficiencies and scalable performance for advertisers. The current landscape of data marketing is undergoing a radical […]