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Mar 18, 2025
Universal IDs in Numbers: Insights from the Bidstream and Bid Requests
Today, we are continuing our Identity 2025 blog series with the second extract, “Universal IDs in Numbers: Insights from the Bidstream and Bid Requests”. If you missed the first recap of the M&A in AdTech session, you can catch up here. The session featured Matt Davies, Director of Solutions Consulting at BidSwitch, and Jamie Penkethman, […]
Mar 11, 2025
The University of Adelaide Achieves 5x Higher Average Viewing Time with Cookieless Advertising
Collaboration with the Adobe Advertising DSP and ID5 Delivers 79% Drop in Bounce Rate and 70% Lower CPV Today, ID5 and Adobe Advertising released new data about a collaboration between The University of Adelaide and leading APAC-based media agency, Hybrid. The highly successful web campaign leveraged the Adobe Advertising DSP in tandem with the ID5 […]
Mar 10, 2025
Minimal Data, Maximum Impact: Leading the Privacy-First Revolution
At ID5, we believe that respecting consumer privacy isn’t just a regulatory requirement – it’s the essential foundation of a sustainable, thriving digital advertising ecosystem. The recent AdExchanger article, “Why Data Minimization Is a Very Big Deal for Ad Tech” underscores a guiding principle we’ve embraced since day one: less is more when it comes […]
Mar 05, 2025
M&A in Adtech: Key Insights from 2024 and Bold Predictions for 2025
Identity 2025 was a huge success, with 750 registrants tuning in to explore the latest trends and innovations in the digital identity space. If you missed the virtual event, you can still catch up by watching the full recording on demand here or following along with our new blog series, which kicks off with this […]