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Jun 29, 2022

Why advertisers should blaze the identity trail

Identity is the backbone of digital advertising. The ability to identify users enables brands to reach their audience effectively and implement essential campaign strategies such as targeting, frequency capping, and measurement. Today we live in a hybrid world where some environments are addressable and others are not. Historically, advertisers have relied upon third-party cookies and […]

Sep 05, 2019

The Ultimate Dmexco 2019 Party Guide

There are some great parties scheduled for Dmexco this year, from local players and international advertising companies alike.  Tuesday After the long journey on the Bidswitch Express / Ratecard Express – or a day spent discussing universal identity at the Online Ad Summit – followed by a quick sk√•l with the IAB Sweden in the Radisson Blu […]