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Apr 17, 2025
Solving the “Measurement in CTV” riddle
We are at the end of the Identity 2025 blog series! Thank you for tuning in as we dived into each panel. If you missed the previous posts, you can find them below: The “Solving the ‘CTV Measurement’ riddle” panel featured Jay Friedman, CEO at Goodway Group, Mike Finnerty, Head of Client Delivery at Transunion, […]
Apr 09, 2025
The State of Digital Identity in 2025
We are almost at the end of the Identity 2025 blog series! Today’s session, “The State of Digital Identity in 2025”, features insights from ID5’s “State of Digital Identity” report, which every year collects responses from adtech experts and professionals to analyze how the industry is responding to the ever-changing adtech landscape. If you wish […]
Apr 02, 2025
On Identity: In Conversation with The Trade Desk’s Samantha Jacobson
The third installment of our Identity 2025 blog series is about the keynote session with Samantha Jacobson, Chief Strategy Officer & EVP of The Trade Desk and Mathieu Roche, Co-Founder & CEO of ID5. If you have missed the previous recaps, access the blog post on the “M&A in Adtech: Key Insights from 2024 and […]
Mar 18, 2025
Universal IDs in Numbers: Insights from the Bidstream and Bid Requests
Today, we are continuing our Identity 2025 blog series with the second extract, “Universal IDs in Numbers: Insights from the Bidstream and Bid Requests”. If you missed the first recap of the M&A in AdTech session, you can catch up here. The session featured Matt Davies, Director of Solutions Consulting at BidSwitch, and Jamie Penkethman, […]
Mar 10, 2025
Minimal Data, Maximum Impact: Leading the Privacy-First Revolution
At ID5, we believe that respecting consumer privacy isn’t just a regulatory requirement – it’s the essential foundation of a sustainable, thriving digital advertising ecosystem. The recent AdExchanger article, “Why Data Minimization Is a Very Big Deal for Ad Tech” underscores a guiding principle we’ve embraced since day one: less is more when it comes […]
Mar 05, 2025
M&A in Adtech: Key Insights from 2024 and Bold Predictions for 2025
Identity 2025 was a huge success, with 750 registrants tuning in to explore the latest trends and innovations in the digital identity space. If you missed the virtual event, you can still catch up by watching the full recording on demand here or following along with our new blog series, which kicks off with this […]
Feb 25, 2025
Get to know your hiring manager: Jessica Werner
We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with Jessica Werner, Senior Director of Publisher Operations to provide candidates with a sneak peek into what life at ID5 is like. […]
Dec 12, 2024
Identity 2025 is back! Register now.
We are happy to announce that Identity 2025, our flagship virtual event, is back! The past year was one of surprises. As of now, Chrome still remains indecisive over the future of cookies, and hacking cross-channel addressability is becoming more crucial every day, so it is important to know how to navigate the challenges posed […]
Nov 20, 2024
ID5 on The Road: London Post Event Recap
The ID5 team reunited in London in November. We had the pleasure of bringing together adtech experts and professionals – together with advertising giant Sir Martin Sorrell – to dive deep into the industry and to discuss digital identity, addressability in CTV, advertising in the age of AI, and more. If you were not able […]