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Aug 29, 2024

Is ID Bridging a Solution to Cookie Deprecation?

This week we’re exploring a hot topic in the adtech space: ID bridging. Mathieu sits down with Mike O’Sullivan, co-founder of Sincera to break down what ID bridging is and answer the critical question: is this a long-term solution for signal loss?  Disclaimer: This conversation was filmed prior to Google’s cookie deprecation. Although references to […]