2021 has been nothing short of an eventful year in the identity space, primarily with Google postponing the deprecation of third-party cookies and Apple’s latest updates. We can expect a pivotal year in 2022 as the industry prepares to migrate to a new privacy-focused infrastructure that does not rely on traditional identification methods such as third-party cookies and MAIDs. 

To prepare for the road ahead, ID5, alongside event partners Adform, InMobi, MediaMath, Piano, Pubmatic & Smart, organized Identity 2022, a virtual event designed to help you navigate through all the changes, as well as provide you with the information needed to evaluate and test all the technologies and methodologies available in ensuring that your business is prepared to thrive in the new era of digital advertising. The event was broadcast on January 26, 2022.

0.00 – Intro to Identity 2022

Mathieu Roche, CEO & Co-founder, ID5

3.40 – The Future of Audience Addressability: Trends in the shift towards a cookieless future

Marine Desoutter,  Product Marketing Lead, Demand, Smart

11.05 – Privacy and Data Protection Standards to implement in 2022

Alex Cone, VP Privacy & Data Protection, IAB Tech Lab

Morwenna Beales, VP, Strategic Partnerships, ID5

43.45 – What will consent look like in the post third-party cookie era?

Fiona Campbell-Webster, Chief Privacy Officer, MediaMath

Thomas Adhumeau, Chief Privacy Officer, Didomi

Rafael Marti, Head of Legal, ID5

Andrew Hayward-Wright, Programmatic Advisor, IAB Europe

1.12.40 – ID in Action: How Publishers Are Implementing Cookie Alternatives

Joanna Catalano, Chief Growth Officer, Piano

Olli Järvilehto, COO, Relevant Digital

Olivier Evrard, DPO, IPM Group

1.50.40 – Taking 1st Party IDs to the next level

Helen Ureta, Account Manager, Agencies and Enterprises, Adform

Martin Hill, VP, Solutions Consulting, Adform

Anissa Connor, Product Expert, ID5

Alena Morris, Director, Product Marketing, PubMatic

2.27.30 – A privacy-focused approach to Identity – a fire-side chat with DeepIntent’s CEO, Chris Paquette

Mathieu Roche, CEO & Co-founder, ID5

Chris Paquette, CEO, DeepIntent

2.59.00 – Case study: how next-generation IDs help increase reach across and all browsers

Carl Liverstam, Managing Director Nordics, Platform161 (Now Part of Verve Group)

Jakob Nilsson, Sales Director, Advertiser Solutions, PubMatic Northern Europe

Joanna Burton, Chief Strategy Officer, ID5

 3.21.55 – Identifying the Future of Mobile Identity in 2022 and Beyond

Cecilia N’zaou, Senior Product Marketing Manager, InMobi

Jeremy Huber, Head of Intelligence Solutions, InMobi

Davide Rosamilia, Director of Product Management, ID5

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