Latest News and Events

Balancing Data-Driven Advertising and Data Protection – Identity 2023

  • Posted by Alex Taylor
  • On Jan 30, 2023

Session one from our flagship event, Identity 2023, was ‘Balancing Data-Driven Advertising and Data Protection’. In this fireside chat, Mathieu Roche, CEO and Co-founder of ID5 sat down with Prof. Garrett Johnson of Boston University to discuss this very topic. If you missed the session or want to revisit it, you can click below to […]

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Why supply-side platforms (SSPs) hold the key to a bright future for digital advertising

  • Posted by Alex Taylor
  • On Jan 13, 2023

The digital media industry is going through a fundamental transformation driven by technical, regulatory, and behavioral changes. Supply-side platforms (SSPs) have a vital role to play in ensuring their publisher clients can benefit from the latest developments and innovations, particularly when it comes to addressability. Publishers rely on supply-side platforms to maximize demand density With […]

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2023 expert predictions: what lies in store for addressable digital advertising?

  • Posted by Alex Taylor
  • On Dec 21, 2022

Before we dive into our experts’ predictions around addressable digital advertising, let’s first look back at the past 12 months. 2022 has been nothing short of a turbulent year for the digital media ecosystem. We have seen the industry’s most loved events, Cannes Lions and DMEXCO, return to in-person, the mobile world turn upside-down with […]

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Register for ID5’s flagship virtual event, Identity 2023

  • Posted by Alex Taylor
  • On Nov 29, 2022

ID5’s annual virtual event is back, and it is set to be a good one. For Identity 2023, we have partnered with some of the biggest industry names to bring you an agenda brimming with new and exciting content surrounding a theme that sits at the very foundation of data-driven advertising: user identification. 2022 has […]

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ID5’s 2022 State of Digital Identity Report finds that 69% of brands want to reach cookieless audiences today

  • Posted by Alex Taylor
  • On Nov 16, 2022

ID5, the market-leading identity provider for digital advertising, today released its 2022 State of Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions.  ID5 found brands around the world are missing out on […]

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ID5 and Sincera Study Reveals Damaging Implications of Cookie Syncing

  • Posted by Alex Taylor
  • On Nov 09, 2022

ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains. The process of cookie syncing enables ad tech partners to match cookies, allowing them to communicate user identities […]

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How-to guide: publisher installation of the ID5 ID via PubMatic’s Identity Hub

  • Posted by Alex Taylor
  • On Oct 28, 2022

Next up in our distribution partner series, where we dive into exactly how you can integrate the ID5 ID via different platforms, we turn to PubMatic. If you know a thing or two about identity, you’ve probably heard about PubMatic’s Identity Hub. What is PubMatic’s Identity Hub? PubMatic (Nasdaq: PUBM) is an independent technology company […]

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ID5 Launches Product Advisory Group to Support its Growth Strategy

  • Posted by Alex Taylor
  • On Oct 20, 2022

ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organization of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification and enable privacy-first addressability and measurement for publishers and advertisers.  Founding members include Criteo, InMobi, […]

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ID5 on the Road London event write-up

  • Posted by Alex Taylor
  • On Oct 19, 2022

Landing in London for the first time in almost three years, ID5 on the Road London took place on October 11, 2022 and was a great success. Inviting experts from across the industry to join us on stage, we saw buy-side discussions, sell-side perspectives, omnichannel deep dives, data protection discussions and more. If you weren’t […]

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S2 EP6 with Kevin Fernandes, Havas Media Group: ‘we have seen a 16% uplift in user engagement’

  • Posted by Alex Taylor
  • On Oct 13, 2022

ID5’s summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity landscape. […]

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S2 EP5 with Dan Garzon, Prisma Media: ‘we realised very early the importance of the cookieless topic’

  • Posted by Alex Taylor
  • On Oct 03, 2022

The ID5 summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity […]

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S2 EP4 with Peter Cunha, Sovrn: ‘providing publishers with more signals to contribute to the value chain’

  • Posted by Alex Taylor
  • On Sep 27, 2022

ID5’s summer podcast, How to Thrive in the Cookieless Present, now turns to Sovrn. We have been inviting experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as […]

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DMEXCO 2022: ID5’s breakfast event highlights

  • Posted by Alex Taylor
  • On Sep 26, 2022

After three years, ID5 has finally made it back to DMEXCO for 2022! We decided to kick things off with a breakfast event, incorporating a lineup of panel discussions and presentations to share the latest developments on identity in digital advertising. Keep on reading to find out the highlights from the conversations that took place: […]

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Sovrn Enables Publishers to Achieve a Near Double CPM with ID5 ID

  • Posted by Alex Taylor
  • On Sep 20, 2022

ID5, the market-leading identity provider for digital advertising, in partnership with Sovrn, a leading provider of advertising, affiliate marketing, and data products across more than 60,000 websites, today announced that publishers leveraging Sovrn Signal and the ID5 ID can unlock a near two times greater lift in eCPMs. Today, more than 40% of the web […]

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How to Thrive in the Cookieless Present: EP3 with Relevant Digital

  • Posted by Alex Taylor
  • On Sep 16, 2022

ID5’s summer podcast, How to Thrive in the Cookieless Present, now turns to Relevant Digital. We have been inviting experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy […]

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How to Thrive in the Cookieless Present: EP2 with Insticator

  • Posted by Alex Taylor
  • On Sep 08, 2022

ID5’s summer podcast, How to Thrive in the Cookieless Present, now turns to Insticator. We have been inviting experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as […]

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ID5 Names Caitlin Borgman Chief Commercial Officer

  • Posted by Alex Taylor
  • On Sep 07, 2022

ID5, the world’s leading identity solution provider, today announced Caitlin Borgman has joined as its Chief Commercial Officer. As a member of the executive leadership team, Borgman will oversee sales, business development and customer success operations across the ID5 partner ecosystem. “This position is a brand new role for the company, made necessary as ID5’s […]

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Your guide to DMEXCO 2022

  • Posted by Alex Taylor
  • On Sep 05, 2022

Attending DMEXCO this year? Stay on top of the agenda with ID5’s comprehensive DMEXCO guide to all the best events that you won’t want to miss. Scroll to find out what’s on. If you’re hosting an event at DMEXCO and want to be added to the guide, please feel free to contact us at marketing@id5.io […]

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Integration Between Amobee and ID5 Enabled Boutique Wine Brand Gusbourne to Increase Reach and Conversion

  • Posted by Valbona Gjini
  • On Aug 30, 2022

ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimized cross-screen performance, today announced that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of 95% while reducing CPA by 23% for a recent direct-response, cross-device display campaign.  Nearly […]

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The role of ID distribution platforms explained

  • Posted by Alex Taylor
  • On Aug 22, 2022

What are ID distribution platforms? ID distribution platforms are technologies that facilitate the implementation and management of alternative identity solutions as part of their offering. These platforms are incredibly valuable for publishers in a world where 35% of browser share is already cookieless and therefore unaddressable because they streamline ID management and enable the sharing […]

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