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Jul 23, 2024
Why Google’s Cookie Reversal Doesn’t Change the Industry’s Path
A letter from ID5’s CEO, Mathieu Roche Yesterday, Google reversed its decision to deprecate third-party cookies in Chrome, a move initially announced in February 2020. While this might create a stir in the industry, it shouldn’t alter the course of digital advertising toward a more privacy-safe future. When we created ID5 in 2017, our ambition […]
Jul 18, 2024
Adsmovil Joins Forces with ID5 to Boost Publisher Monetization
Today, Adsmovil, a data and technology company that offers global advertising solutions, has announced its partnership with ID5, the leading identity provider in the digital advertising industry, to distribute the ID5 ID. This partnership will empower publishers working with Adsmovil to increase audience addressability and monetization. As the industry navigates signal loss and restrictions across […]
Jul 11, 2024
ID5 at Cannes ’24: Industry Leader Insights
Cannes Lions is the premier event for connecting with clients, partners, and industry prospects, providing a unique platform to gauge the pulse of the industry. This year, we seized the opportunity to gather invaluable insights from industry leaders during Cannes Lions 2024. Our video series delves into key questions shaping the future of the industry: […]
Jul 01, 2024
How Has The State of Digital Identity Changed in 2024? We Want Your Opinion
ID5’s State of Digital Identity Report is back for the fifth year running and we want to hear from you! The survey is open to publishers, advertisers, and ad tech platforms to share their thoughts on how the industry has changed over the past 12 months. Complete the survey > Last year’s report provided insider insights […]
Jun 11, 2024
Optable and ID5 Partner to Solve Challenges in Addressable Advertising
Optable, a Software-as-a-Service (SaaS) data management & collaboration platform designed for the advertising ecosystem, announced today a strategic partnership with ID5, the market-leading identity provider for digital advertising, to help publishers and marketers navigate major challenges in addressable advertising. This collaboration aims to provide publishers, who have already deployed ID5, with new ways to utilize their […]
Jun 03, 2024
Get to know the hiring manger: Joseph Quaglia
We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with Joseph Quaglia, SVP of Sales and Business Development to provide candidates with a sneak peek into what life at ID5 is […]
May 28, 2024
ID5 Partner Q&A: Captify
In this issue of the ID5 Partner series, ID5’s Ian Vazquez, Business Development Director, sat down with Amelia Waddington, Chief Product Officer at Captify to learn more about their mission and what she thinks the end of cookies means for programmatic advertising. What is the series all about? The Q&A with ID5 series invites ID5’s […]
May 22, 2024
Get To Know The Hiring Manager: Caitlin Borgman,
We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with Caitlin Borgman, Chief Commercial Officer to provide candidates with a sneak peek into what life at ID5 is like. Check out […]
May 20, 2024
Your Guide to Cannes Lions 2024
Are you headed to Cannes Lions? Stay on top of the great content the festival has to offer with ID5’s comprehensive guide to all the best events that you won’t want to miss. Scroll on to find out what’s on. Additionally is many ID5 team members and leaders will be there, be sure to book […]
May 15, 2024
ID5’s Team Gets Moving for Mental Health Awareness Month
To celebrate Mental Health Awareness Month and this year’s theme“Movement: Moving more for our mental health”, we asked ID5’s team how they use movement to support their wellbeing. One of the many benefits ID5 provides is access to a Health and Wellness fund, which provides our global team members with 100 (€/$/£) each month to use […]
May 15, 2024
No Cookies, No Problem! Cookieless Checklists for Brands and Publishers
After a long farewell, cookie removal in Chrome is well underway. While brands and publishers may have a slightly longer grace period than initially expected, 1% of cookies have already been removed which means brands and publishers who aren’t using a cookie alternative are missing out on connecting with about 35 million Chrome users today. […]
May 01, 2024
ID5 Partner Q&A: Connatix
In this issue of the ID5 Partner series, ID5’s Ian Vazquez, Business Development Director, sat down with Jesse Fisher, Head of Advertising Products at Connatix to ask him about how they are preparing for the changes ahead and explore how they are working with ID5. What is the series all about? The Q&A with ID5 […]