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Jun 11, 2024

Optable and ID5 Partner to Solve Challenges in Addressable Advertising

Optable, a Software-as-a-Service (SaaS) data management & collaboration platform designed for the advertising ecosystem, announced today a strategic partnership with ID5, the market-leading identity provider for digital advertising, to help publishers and marketers navigate major challenges in addressable advertising. This collaboration aims to provide publishers, who have already deployed ID5, with new ways to utilize their […]

Jun 03, 2024

Get to know the hiring manger: Joseph Quaglia

We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with Joseph Quaglia, SVP of Sales and Business Development to provide candidates with a sneak peek into what life at ID5 is […]

May 28, 2024

ID5 Partner Q&A: Captify

In this issue of the ID5 Partner series, ID5’s Ian Vazquez, Business Development Director,  sat down with Amelia Waddington, Chief Product Officer at Captify to learn more about their mission and what she thinks the end of cookies means for programmatic advertising.  What is the series all about? The Q&A with ID5 series invites ID5’s […]

May 22, 2024

Get To Know The Hiring Manager: Caitlin Borgman,

We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with Caitlin Borgman, Chief Commercial Officer to provide candidates with a sneak peek into what life at ID5 is like. Check out […]

May 20, 2024

Your Guide to Cannes Lions 2024

Are you headed to Cannes Lions? Stay on top of the great content the festival has to offer with ID5’s comprehensive guide to all the best events that you won’t want to miss. Scroll on to find out what’s on.  Additionally is many ID5 team members and leaders will be there, be sure to book […]

May 15, 2024

ID5’s Team Gets Moving for Mental Health Awareness Month

To celebrate Mental Health Awareness Month and this year’s theme“Movement: Moving more for our mental health”, we asked ID5’s team how they use movement to support their wellbeing. One of the many benefits ID5 provides is access to a Health and Wellness fund, which provides our global team members with 100 (€/$/£) each month to use […]

May 15, 2024

No Cookies, No Problem! Cookieless Checklists for Brands and Publishers

After a long farewell, cookie removal in Chrome is well underway. While brands and publishers may have a slightly longer grace period than initially expected, 1% of cookies have already been removed which means brands and publishers who aren’t using a cookie alternative are missing out on connecting with about 35 million Chrome users today. […]

May 01, 2024

ID5 Partner Q&A: Connatix

In this issue of the ID5 Partner series, ID5’s Ian Vazquez, Business Development Director,  sat down with Jesse Fisher, Head of Advertising Products at Connatix to ask him about how they are preparing for the changes ahead and explore how they are working with ID5. What is the series all about? The Q&A with ID5 […]

Apr 24, 2024

Google Clings to Cookie Crumbs As The Industry Moves Ahead

Yesterday, Google announced that it would yet again delay cookie deprecation. While there is never a good time to rip off the band-aid, choosing Q4 during the holiday season and peak advertising traffic was never an ideal time. The majority of the industry feels similar, a survey conducted at a recent ID5 event found that […]

Apr 16, 2024

ID5 on the Road New York: Post Event Recap

The ID5 team were live from New York this past April to bring together industry thought leaders. During the session, experts shared their insights and success stories to help audience members shape a resilient addressability strategy, enhance measurement, and learn more about the future of interoperability. Don’t worry if you weren’t able to join us […]

Apr 09, 2024

ID5 Announce $20 Million in Series B Funding

LONDON –  APRIL 09, 2024 – Today, ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million. This investment, the largest to date in the identity space, validates ID5’s key role in steering the industry forward during a critical juncture for digital advertising.  TransUnion and S4S Ventures  join […]

Mar 27, 2024

ID5 Announces Integration with Adobe Advertising For Enhanced Audience Engagement and Measurement

Today, ID5, the market-leading identity provider for digital advertising, announced its partnership with Adobe Advertising to enable marketers to reach their audiences and measure advertising impact without conventional IDs. The collaboration supports brands in navigating the new age of digital identity by minimizing the impact of signal loss and by offering technologies that respect people’s […]