Chrome 2022: does the end of cookies mean the end of ad tech?

  • Posted by Valbona Gjini
  • On Mar 04, 2020

Google’s announcements on the end of third-party cookies in its Chrome browser by 2022 has shaken the digital advertising industry. What are the solution that can help identify users when 3rd party cookies will be phased out? Are first-party data becoming more important in a world without 3rd party cookies? Will we still need 2nd and 3rd-party data? How can publishers prepare for a cookie-less future?

The Programmatic Society has invited our CEO, Mathieu Roche, Jonathan Thabot at Permutive and Thomas Masereel at Media Figaro to answer those questions and some more. Watch the episode’s recording below.