Identity is the foundation of digital advertising as it enables core capabilities like profiling and targeting, frequency capping, and performance attribution. The death of the 3rd party cookie has brought lots of attention to Identity and is forcing the industry to redesign the way we identify users for advertising purposes.

In the last few weeks, we have worked an educational piece of content to help navigate the identity world. Our goal was to create a resource that can be easy to understand and to digest that can be accessed by anyone, at any time.

We excited to reveal The Advertising Identity Guide, a micro-site developed to explain how identity works today on the web and what will change with the deprecation of third-party cookies. The guide also outlines the solutions available to solve the identification challenge and gives guidance on how the industry can prepare for the future.