Register for ID5’s flagship virtual event, Identity 2023
- Posted by Valbona Gjini
- On Nov 29, 2022
ID5’s annual virtual event is back, and it is set to be a good one. For Identity 2023, we have partnered with some of the biggest industry names to bring you an agenda brimming with new and exciting content surrounding a theme that sits at the very foundation of data-driven advertising: user identification.
2022 has been a huge year for the industry as we ready ourselves for the cookieless world. This year, we aim to provide fresh perspectives and information on how far we have come with our preparations. We look at test results, which identification solutions are coming out on top, what’s going on in CTV, and more.
To learn how best to structure your identity strategy for this next chapter, join us for Identity 2023.
The virtual event will take place on Wednesday 18 January 2023 at 3 pm GMT / 4 pm CET / 10 am EST.
Confirmed speakers:
- Professor Garrett Johnson, Questrom School of Business, Boston University
- Piper Heitzler, Head of Growth, EMEA, Amobee
- Martyn Bentley, Commercial Director, UK, AudienceProject
- Brian Gleason, Global Chief Revenue Officer, Criteo
- Devon DeBlasio, VP, Product Marketing, Infosum
- Kunal Nagpal, Chief Business Officer, InMobi
- Eliza Nevers, Chief Product Officer, Lotame
- Sean Buckley, Chief Revenue Officer, Magnite
- Fiona Campbell-Webster, Chief Privacy Officer, MediaMath
- Gareth Davies, SVP Product, TransUnion/Neustar
- Kofi Amoako, RVP of Addressability EMEA, Pubmatic
- Justin Wohl, Chief Revenue Officer, Salon
- Peter Cunha, Managing Director, Sovrn Ad Management
- Ionut Ciobotaru, Co-CEO, Verve Group
- Julian Savitch-Lee, Commercial Director, Advertising, VIDAA
Agenda:
4pm CET/10am EST – Welcome to Identity 2023
- Joanna Burton, Chief Strategy Officer, ID5
4.05pm CET/10.05am EST – Balancing Data-Driven Advertising and Data Protection – Hosted by ID5
In this fireside chat, Mathieu Roche, CEO and Co-founder of ID5 will discuss with Prof. Garrett Johnson of Boston University balancing privacy-compliance and data protection with the need for data-driven advertising.
- Professor Garrett Johnson, Questrom School of Business, Boston University
- Mathieu Roche, CEO & Co-founder, ID5
4.40pm CET/10.40am EST – How Addressability Is Key To Profitability – Hosted by ID5
As more and more inventory becomes unaddressable on the Open Web, due to restrictions on traditional identifiers, the value of media owners’ inventory decreases. At the same time, brands who want to effectively reach their audiences are more inclined to invest their budgets within the Walled Gardens. Alternative identity solutions can turn the tide by making publishers’ inventory addressable and advertising on the Open Web more effective for brands. This panel will focus on how increasing addressability can increase profitability for both the supply and demand sides.
- Sean Buckley, Chief Revenue Officer, Magnite
- Kunal Nagpal, Chief Business Officer, InMobi
- Brian Gleason, Global Chief Revenue Officer, Criteo
- Moderated by Joanna Burton, Chief Strategy Officer, ID5
5.25pm CET/11.25am EST – Interoperability & Collaboration In The Identity Space – Hosted by ID5
Identification in digital advertising is complex and fragmented. There are a plethora of identity solutions available as well as a variety of environments (web, mobile, and CTV) where people consume content and access services. To give advertisers a holistic view of their customers, identity solution providers that have achieved adoption and scale need to find ways to partner in order to make their technologies interoperable. In this panel, experts from the identity space will explain why the future of addressability relies on interoperability and collaboration.
- Gareth Davies, SVP Product, TransUnion/Neustar
- Eliza Nevers, Chief Product Officer, Lotame
- Devon DeBlasio, VP, Product Marketing, Infosum
- Moderated by Caitlin Borgman, Chief Commercial Officer, ID5
6.05pm CET/12.05pm EST – Looking Ahead: The Future of Identity in 2023 – Hosted by Amobee & Unruly
During this lively and educational discussion, we take a closer look at how recent shifts in content consumption have affected measurement and reach for advertisers, as well as how publishers and advertisers alike can better address data deprecation and identity challenges.
- Martyn Bentley, Commercial Director, UK, AudienceProject
- Julian Savitch-Lee, Commercial Director, Advertising, VIDAA
- Moderated by Piper Heitzler, Head of Growth, EMEA, Amobee
6.40pm CET/12.40pm EST – How the Changing Privacy Landscape is Affecting Digital Advertising – Hosted by MediaMath
As the Chief Privacy Officer for MediaMath, Fiona Campbell-Webster is an expert on privacy regulation including GDPR, CCPA, and other standards being discussed and debated by our industry. Fiona has worked in law for various technology companies in the US and Europe for over 12 years, with a focus on ad tech and privacy. She’ll be answering questions put forward in advance by our audience regarding the changing privacy landscape and how it is affecting the digital advertising industry.
- Fiona Campbell-Webster, Chief Privacy Officer, MediaMath
- Joe Quaglia, VP Sales & Business Development, ID5
7.10pm CET/1.10pm EST – The evolving role of the SSP in the new era of digital advertising – Hosted by Pubmatic
Supply-side platforms have been among the first companies to embrace new identity resolutions to support their publishers’ migration to the cookieless world. In this transitional year, where cookie-based and cookieless browsers coexist, SSPs can also play a crucial role in supporting the buy-side. In the fireside chat, we’ll discuss the evolution that PubMatic, one of the leading supply-side platforms, went through to facilitate publishers and buyers experimenting with new identity solutions.
- Kofi Amoako, RVP of Addressability EMEA, Pubmatic
- Morwenna Beales, VP, Global Strategic Partnerships, ID5
7.35pm CET/1.35pm EST – How Publishers Can Fill the Identity Gap – Hosted by Sovrn
2023 promises to be the year the cookieless rubber meets the road for the ecosystem as a whole. What options do publishers have that can meet the buyer’s “scale” requirements, and how can we ensure that all open web stakeholders and the industry as a whole are rowing in the same direction towards the right solutions?
- Peter Cunha, Managing Director, Sovrn Ad Management
- Justin Wohl, Chief Revenue Officer, Salon
8.05pm CET/2.05pm EST – The Marriage (to IDFA) Is Over – Shifting Identity Paradigms in the Mobile Environment – Hosted by Verve Group
Relationships can often run their course; oftentimes there are signs that they are coming apart. When iOS 14.5 was released in April 2021, the advertiser/publisher/user relationship was bursting at the seams. Users were telling publishers and advertisers, “I want you out of my life…” and since then, many mobile publishers have been in flux.
Ionut Ciobotaru, co-CEO of Verve Group, knows a thing or two about relationships…that advertisers and publishers have with mobile devices. He will address the role that identity has within the mobile environment, and provide recommendations on how to capture “that loving feeling” back for advertisers and publishers, alike.
- Ionut Ciobotaru, co-CEO, Verve Group
- Mathieu Roche, CEO & Co-founder, ID5
8.35pm CET/2.35pm EST – Event Close
- Joanna Burton, Chief Strategy Officer, ID5