What’s the state of digital identity in 2023? Have your say

  • Posted by Alex Taylor
  • On Jun 29, 2023

The State of Digital Identity survey is back for another year, and it’s time to have your say!

The goal of this survey is to understand how the industry has developed over the past 12 months, by collecting data from the industry itself.

We invite publishers, advertisers, and adtech platforms to take the survey and contribute to the fourth edition of The State of Digital Identity report, which provides insights into:

  • how the digital advertising industry is preparing for the cookie-less world and the progress made since 2022
  • industry professionals’ perceptions of alternative identification methods and technologies
  • the adoption and satisfaction rate of different identity resolutions
  • identification and data protection challenges in CTV

Following our data collection and analysis efforts, The State of Digital Identity Report 2023 will be published within the next few months.

If playing your part in the creation of a valuable information source about the current state of the industry isn’t enough, by taking part in the survey, you also have the chance to win one of five Amazon gift cards (worth $100/€100/£100).

Take the survey now.