• Bob Lord, Senior Vice President, IBM
• Phil Schraeder, CEO, GumGum
• Anthony Katsur, CEO, IAB Tech Lab 
• Jonathon Troughton, CEO, Frameplay
• Vlad Stesin, Co-founder, Chief Strategy Officer, Optable
• Lisa Abousaleh, CEO & Co-founder, Neutronian 
• Joanna O’Connell, EVP, Innovation, R3
• Valerie Reimer, SVP, Digital Product, iHeart Media
• Gregg Galletta, SVP, Addressability Marketing Solutions, TransUnion
• Evan Hovorka, VP of Product & Innovation, Albertsons
• Ian Whittaker, Managing Director and Owner, Liberty Sky Advisors
• Jaime Nash, Director, Product Marketing, The Trade Desk
• Sarah Robertson, Director of Product, Experian UK
• Guillaume Ballin, Director of Partnerships, Data, Equativ
• Rob Leon, Associate Director, Media Insights & Analytics, Vizio
• Nicolas Bouchet, Global Head of Data & Digital Transformation, Havas Media Group
• Tom Triscari, Programmatic Economist, Lemonade Projects
• Linda Thielová, DPO, Head of Privacy Centre of Excellence, OneTrust
• Shabneez Khan, Global Head of Product Marketing, InMobi
• Arielle Garcia, Founder, ASG Solutions

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Full agenda:

Session 1 – Fireside Chat: In conversation with Bob Lord

In this session, Mathieu Roche and Bob Lord will discuss the evolution of the digital advertising industry over the years, the role that identity has played and how its applications and expectations have changed and will change with signal unavailability.

• Bob Lord, SVP, IBM
• Moderator: Mathieu Roche, CEO & Co-founder, ID5

Session 2 – The Economics of Programmatic

As advances in identity-based buying continue, the traditional rules that govern the economics of programmatic are changing.  Although price and ad quality are still important, new factors such as privacy compliance, signal availability and overall scale come into play. This panel discussion will explore the “new normal” in the economics of programmatic as the industry moves away from conventional identifiers.

• Tom Triscari, Programmatic Economist, Lemonade Projects
• Ian Whittaker, Managing Director and Owner, Liberty Sky Advisors
• Joanna O’Connell, EVP, Innovation, R3

Session 3 – Beyond the Browser – Identity in Digital Audio, CTV, Mobile & Gaming

While some view identity as merely a browser concern, this panel discussion will discuss the addressability challenges that affect environments void of traditional IDs, such as CTV, digital audio, and gaming. Our industry experts will explain the issues that the absence of a common identifier creates across channels. They will also stress the significance of adopting a universal identification standard across all environments to empower marketers to unlock the full potential that digital advertising offers.

• Rob Leon, Associate Director, Media Insights & Analytics, Vizio
• Jonathon Troughton, CEO, Frameplay
• Valerie Reimer, SVP, Digital Product, iHeart Media
• Shabneez Khan, Global Head of Product Marketing, InMobi
• Moderator: Caitlin Borgman, Chief Commercial Officer, ID5

Session 4 – Identity in Tomorrow’s World: Forward-Looking Use Cases

Identity resolution can be used for a variety of different use cases, not just for targeting and retargeting. In this session, we’ll explore some of the more interesting use cases that identity supports, including the intersection between universal IDs and clean rooms, retail media, online/offline identity matching, and contextual attribution that will support your business in the ever-changing digital advertising industry.

• Sarah Robertson, Director of Product, Experian UK
• Phil Schraeder, CEO, GumGum
• Vlad Stesin, Co-founder, Chief Strategy Officer, Optable
• Evan Hovorka, VP of Product & Innovation, Albertsons
• Moderator: Scott Menzer, Chief Operating Officer, ID5

Session 5 – Setting the Standard: Privacy and Data Protection in Digital Advertising

With differing privacy legislation coming into effect, particularly in the US, it is more important than ever for the industry to adhere to a unified set of privacy standards. Our panel of industry experts will provide insights into best practices and offer their perspectives on achieving standardization in privacy. The discussion will explore the collective efforts of the industry as a whole, strategies for companies to enhance their privacy standards, and guidelines for selecting partners who prioritize a privacy-first approach.

• Anthony Katsur, CEO, IAB Tech Lab 
• Lisa Abousaleh, CEO & Co-founder, Neutronian 
• Linda Thielová, DPO, Head of Privacy Centre of Excellence, OneTrust
• Arielle Garcia, Founder, ASG Solutions
• Moderator: Mathieu Roche, CEO & Co-founder, ID5

Session 6 – Unlocking Success: Universal IDs’ Proven Value

Alternative identifiers have been around for a while. With the cookie sunsetting around the corner, understanding the value they provide is more important than ever. Our industry experts will share real-world proof points showcasing how universal IDs are already supporting the advertising landscape, while exploring the tangible benefits, innovative strategies, and measurable successes that they offer to both publishers and advertisers. 

• Jaime Nash, Director, Product Marketing, The Trade Desk
• Guillaume Ballin, Director of Partnerships, Data, Equativ
• Nicolas Bouchet, Global Head of Data & Digital Transformation, Havas Media Network
• Gregg Galletta, SVP, Addressability Marketing Solutions, TransUnion
• Moderator: Kevin Shanker (KS) Sinha, VP Global Services, ID5

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