ID5’s summer of myth-busting has officially begun! Through this series we’ll debunk common identity myths that have permeated the digital advertising industry. To help us do this we’ve enlisted the help of some of the greatest minds in the adtech space. 

To kick things off ID5’s CEO and Co-Founder Mathieu Roche sat down with Ben Barokas, the CEO and founder of Sourcepoint Technologies to debunk one of the most common myths out there: Authenticated addressability solutions are more privacy compliant. 

Who is Ben Barokas?

Ben has over 20 years of experience in the digital ecosystem, focusing on data privacy, publishing, and marketing. Ben currently serves as the founder and CEO of Sourcepoint Technologies, a CMP provider dedicated to helping enterprises protect and optimize their data. As a recognized data privacy expert, Ben is committed to advancing industry standards and promoting transparency and sustainability in the digital world. 

Does Authenticated = Privacy Compliant? 

The ad tech space is filled with myths, particularly around certain signals and methodologies. One major misconception is that authenticated ID solutions automatically imply user consent for identification. ID5’s VP of Marketing, Valbona Gjini, explains where this myth originates in her article, When authentication falls short: Myths and realities in advertising ID solutions.

Protecting consumer data is top of advertisers and publishers’ priority list. But do privacy regulations require consumers to log in to be addressed with personalized ads? Fortunately Ben, our subject matter expert, breaks down what regulations actually say for viewers.

Watch the Full Interview 

To learn the truth behind this myth check out the full interview where Ben breaks down why authenticated audiences may not necessarily mean privacy compliant and how the discourse around this has evolved. 

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