Data Clean Rooms & Alternative IDs – Friends or Foes?
- Posted by ajones@id5.io
- On Aug 14, 2024
Welcome back to ID5’s Mythbusting Series, where we debunk widespread identity myths from across the digital advertising ecosystem. We’re halfway through the series and this week ID5’s CEO and Co-Founder, Mathieu Roche spoke with Vlad Stesin, Co-founder and Chief Strategy Officer at Optable, Software-as-a-Service (SaaS) data management and collaboration platform. Together they answer a critical question: are alternative IDs and data clean rooms friends or foes?
Who is Optable?
Optable was established to address the shift in marketing driven by privacy legislation and the decline of third-party cookies. Optable’s platform leverages scalable cloud infrastructure to help companies innovate with data, enhance efficiency, and achieve business results.
Data Clean Rooms and Alt IDs – Friends or Foes?
In their discussion, Mathieu and Vlad explore the role of data clean rooms and data collaboration platforms and how they support the advertising industry. They also clarify that while clean rooms and alternative IDs address privacy challenges they play distinct roles in the advertising ecosystem.
How does Optable partner with ID5?
Recently, Optable announced its partnership with ID5 to enhance addressable advertising by integrating the ID5 ID into Optable’s solutions. In doing so Optable enables publishers and advertisers to increase audience addressability and execute privacy-safe data collaborations. Publishers can now leverage the ID5 ID to augment their identity graphs, while advertisers can plan and buy media through clean rooms using the ID5 framework.
Watch the Full Interview
To learn the truth behind this myth check out the full interview where Vlad once and for all confirms whether or not alt IDs and data clean rooms are friends or foes. Stay tuned for next week’s episode!