Identity 2025 is back! Register now.
- Posted by Matilde Salvetti
- On Dec 12, 2024
We are happy to announce that Identity 2025, our flagship virtual event, is back!
The past year was one of surprises. As of now, Chrome still remains indecisive over the future of cookies, and hacking cross-channel addressability is becoming more crucial every day, so it is important to know how to navigate the challenges posed by this increasingly fragmented landscape.
For this reason, we will be sharing advice and insights to support publishers, advertisers and platforms to get ready for 2025 and learn how to structure an all-rounded, omnichannel strategy. Join us on Wednesday 12 February at 3 PM GMT/4 PM CET/10 AM EST as we discuss the state of digital identity, cross-channel addressability, IDs in the bidstream, bid enrichment and more, with industry professionals and experts.
Our speakers:
- Samantha Jacobson, Chief Strategy Officer & EVP, The Trade Desk
- Eric Franchi, General Partner, Aperiam Ventures
- Sanja Partalo, Co-Founder and General Partner, S4S Ventures
- Jay Friedman, CEO, Goodway Group
- Mark Douglas, President & CEO, MNTN
- Nate Carter, VP Global Sales, Agency & Identity, Dun & Bradstreet
- Nick MacShane, Founder and Senior Managing Director, Progress Partners
- Michael Guzewicz, VP Strategic Partnerships, OpenX
- Andreas Sierts, VP, Platform Products, Adform
- Matt Davies, Director, Solutions Consulting, BidSwitch
- Jamie Penkethman, Head of Identity, Data, and Measurement Product Marketing, Equativ
- Mike Finnerty, Head of Client Delivery, Transunion
- Tom Triscari, Sr. Advisor, Landmark Ventures
Agenda:
Keynote Session – In Conversation with Samantha Jacobson
- Samantha Jacobson, Chief Strategy Officer & EVP, The Trade Desk
- Mathieu Roche, CEO & Co-founder, ID5
M&A in Adtech: Key Insights from 2024 and Bold Predictions for 2025
- Sanja Partalo, Co-Founder and General Partner, S4S Ventures
- Eric Franchi, General Partner, Aperiam Ventures
- Tom Triscari, Sr. Advisor, Landmark Ventures
- Nick MacShane, Founder, Progress Partners & Progress Ventures
Partner AdBreak – Optable: How identity solutions can help publishers
The State of Digital Identity in 2025
- Andreas Sierts, VP, Platform Products, Adform
- Michael Guzewicz, VP, Strategic Partnerships, OpenX
- Nate Carter, VP, Global Sales, Agency & Identity, Dun & Bradstreet
- Moderator: Caitlin Borgman, Chief Commercial Officer, ID5
Partner AdBreak – Anzu: Creating a seamless in-game experience with identity solutions
Solving the Measurement in CTV Riddle
- Mark Douglas, President & CEO, MNTN
- Mike Finnerty, Head of Client Delivery, Transunion
- Jay Friedman, CEO, Goodway Group
- Moderator: Morwenna Beales, VP, Publisher Development, ID5
Partner AdBreak – Triton Digital: Targeting audio audiences through ID5
Universal IDs in Numbers: Insights from the Bidstream & Bid Requests
- Matt Davies, Director, Solutions Consulting, Bidswitch
- Jamie Penkethman, Head of Identity, Data, and Measurement Product Marketing, Equativ
- Moderator: Lisa Abousaleh, VP of Publisher and Distribution Partnerships, ID5