We are happy to announce that Identity 2025, our flagship virtual event, is coming back next year!

The past year was one of surprises. As of now, Chrome still remains indecisive over the future of cookies, and hacking cross-channel addressability is becoming more crucial every day, so it is important to know how to navigate the challenges posed by this increasingly fragmented landscape.

For this reason, we will be sharing advice and insights to support publishers, advertisers and platforms to get ready for 2025 and learn how to structure an all-rounded, omnichannel strategy. Join us on Wednesday 12 February at 3 PM GMT/4 PM CET/10 AM EST as we discuss the state of digital identity, cross-channel addressability, IDs in the bidstream, bid enrichment and more, with industry professionals and experts.

We are proud to announce the first round of speakers for Identity 2025:

• Samantha Jacobson, Chief Strategy Officer & EVP, The Trade Desk
• Eric Franchi, General Partner, Aperiam Ventures
• Sanja Partalo, Co-Founder and General Partner, S4S Ventures
• Jay Friedman, CEO, Goodway Group
• Kristina Prokop, Co-Founder of Eyeota and General Manager of Digital Marketing Solutions, Dun & Bradstreet
• Michael Guzewicz, VP Strategic Partnerships, OpenX
• Andreas Sierts, VP, Platform Products, Adform
• Matt Davies, Director, Solutions Consulting, BidSwitch
• Jamie Penkethman, Head of Identity, Data, and Measurement Product Marketing, Equativ
• Tom Triscari, Lemonade Projects

Find below the full agenda for the day:

• Introduction by ID5 CEO Mathieu Roche
• Keynote Session – In Conversation with Samantha Jacobson
• The State of Digital Identity in 2025
• Universal ID Metrics
• M&A in adtech 
• CTV Measurement 

Stay tuned as we unveil more speakers and panelists!

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