ID5’s Mathieu Roche Discusses Cookie Syncing at TraderTalk TV
- Posted by Valbona Gjini
- On Dec 03, 2018
In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, interviews Mathieu Roche, co-founder and CEO, ID5 about cookie syncing. Watch the video below to learn more about:
- How users are currently identified across the digital supply chain and how matching tables work
- How the existing systems in place affect page latency and user experience
- The existing challenges of data leakage and match rates
- The impact the impending GDPR will have on cookie syncing
- Why a centralised infrastructure will clean up the cooking syncing process