In the past two years, we have seen a growing number of consortiums, coalitions and ad tech products that aim at standardising online IDs to improve match rates. AdExchanger took a look at the 5 online identifiers, including ID5, that are on a mission to be ad tech’s universal IDs.

Read the article by James Hercher on AdExchanger and get in touch if you’d like to find out more about ID5’s solutions and vision.