Our CEO, Mathieu Roche was interviewed by ExchangeWire’s Ciaran O’Kane for this episode of TraderTalk TV. Mathieu and Ciaran discussed the identity challenge affecting frequency capping, measurement, attribution, and basic-level targeting.

Watch the video to learn more about
– The underlying challenges facing ad tech providers within the privacy-first world, with particular reference to ID match rates.
– How ‘common language’ ID solutions can solve the ID match rate problem, allowing publishers to monetise more impressions.
– Why identity should be an open-source solution, rather than a competitive tool, in order for the ecosystem to thrive.
– How the Universal ID solution solves the availability problem in a privacy-by-design system.