Cookieless presents an opportunity for publishers to reclaim the value they have lost: Identity Talks with Salon.com
- Posted by Alex Taylor
- On Feb 15, 2023
In this issue of Identity Talks, our Scott Menzer sits down with Salon.com’s Chief Revenue Officer, Justin Wohl, to chat with him about cookieless and the opportunity for publishers.
What is the series all about? The Identity Talks series invites its publisher, advertiser, and platform partners to share their insights on the big questions and hot topics circulating the digital media industry today. Tune in each month for new editions featuring thought leaders and experts from across the space.
Look below for some of the highlights you can expect from the video Q&A with Salon.com’s Justin Wohl, and hit the play button to watch.
The development of the ‘value exchange’ – what is the right thing to offer consumers that is unique enough to your brand to win loyalty and support?
Cookieless presents an opportunity for publishers to reclaim the value they have lost between supply and demand.
Publishers have a lot of identity solutions being presented to them, and it can be tricky deciding which route to take when considering specific use cases and the advertisers that are on the other end. Justin predicts that a consolidation process will take place as the year goes on.
Publishers that are just starting out on their cookieless transition need to dig into the granularity of their own revenue data to assess how their business is being affected. They should begin by looking at the value of their inventory in cookieless environments.