ID5, the market-leading identity provider for digital advertising, today announced the appointment of Lisa Abousaleh as the VP of Publisher and Distribution Partnerships. In this role, Lisa will be responsible for driving ID5’s supply-side expansion, helping to strengthen the company’s global footprint on the web and across digital channels, including CTV, and supporting its growth across various regions globally.

Abousaleh will focus on identifying and pursuing partnerships that align with ID5’s expansion strategy and uphold the company’s high standards for data protection. Her deep expertise in privacy standards and extensive knowledge of the digital advertising ecosystem will help ID5 support media owners and partners as they discover and leverage innovative solutions to meet their evolving needs.

Before joining ID5, Lisa was CEO and Co-Founder of Neutronian, an industry leader in data privacy and quality verification. Neutronian’s solutions set new standards for transparency, risk mitigation, and streamlined collaboration between marketers, data providers, and publishers. Prior to founding Neutronian, Lisa held leadership roles in partnership development, account management, and customer success at Comscore, where she worked with digital publishers and ad tech platforms to drive effective campaign results and enhanced targeting capabilities.

Abousaleh’s appointment reflects her alignment with ID5’s values and  confidence in the company’s mission. Her deep familiarity with data protection and privacy industry standards informed her decision to join ID5. Having assessed ID5’s technology and data protection standards during her tenure at Neutronian, she sees the company as uniquely positioned to set the benchmark for data protection practices within the advertising ecosystem. ID5 consistently ranked in the top 10% in Neutronian’s reports, with high data privacy and transparency scores, outperforming other ID solutions in the market. This strong track record reinforces ID5’s position as a trusted partner for privacy-conscious publishers, advertisers, and platforms. 

“I am thrilled to join the team at ID5 to drive the company’s cross-channel supply-side expansion strategy,” said Lisa Abousaleh, VP of Publisher and Distribution Partnerships at ID5. “Having had the opportunity to ‘look under the hood’ in the past, I have seen first hand how ID5 has developed an industry leading, privacy-centric approach to identity resolution and I am excited to help support this mission.” 

“Publishers are increasingly seeking partners who not only possess deep expertise in the technical aspects of digital advertising but also have a nuanced understanding of the global privacy landscape,” said Caitlin Borgman, ID5’s Chief Commercial Officer, “We’re fortunate to have struck that balance with Lisa, who will be a fantastic addition to our team.”

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