Session four from our flagship event, Identity 2023, was ‘Looking Ahead: The Future of Identity in 2023’ by Amobee and Unruly, featuring Martyn Bentley, Commercial Director, UK at AudienceProject and Julian Savitch-Lee, Commercial Director, Advertising at VIDAA, moderated by Piper Heitzler, Head of Growth, EMEA, Amobee.

During this lively and educational discussion, we take a closer look at how recent shifts in content consumption have affected measurement and reach for advertisers, as well as how publishers and advertisers alike can better address data deprecation and identity challenges.

If you missed ‘Looking Ahead: The Future of Identity in 2023’ or want to revisit it, you can click below to access it on-demand now. What can you expect from the discussion? Highlights and key themes include:

• The shift in content consumption, particularly when it comes to how people are consuming television, and what impact this has on advertisers.
• How prepared are marketers for identity degradation? One study shows that 73% of marketers in the UK aren’t ready to address the challenge.
• The continued difficulty with measurement currencies across the TV space.
• For 2023 and beyond, should we expect consolidation, fragmentation, or collaboration?

And if you’re looking for more from the event, stay tuned for the publication of all eight sessions in the coming weeks. As a recap, this year’s event produced eight thought-provoking sessions brought to you by leaders from across the industry as our event partners, such as Amobee, MediaMath, PubMatic, Sovrn, Unruly and Verve Group. Session topics include balancing data protection and data-driven advertising, the link between addressability and profitability, the importance of interoperability, a changing privacy landscape, the evolving role of the SSP, how publishers can fill the identity gap, the mobile environment and what the future holds for identity.

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