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May 27, 2020
The laptop-side chat – Episode 9 with Jana Meron and Jeremy Fain
In the ninth episode and last of the laptop-side chat series, Mathieu Roche talked with Jana Meron, SVP Programmatic & Data Strategy at Insider and with Jeremy Fain, CEO and Co-founder of Cognitiv. The live webcast was broadcast on Wednesday 3 June at 3:00 pm GMT / 4:00 pm CET / 10:00 am EST. If you […]
May 27, 2020
The Advertising Identity Guide: a resource to help you prepare for the cookie-less future
Identity is the foundation of digital advertising as it enables core capabilities like profiling and targeting, frequency capping, and performance attribution. The death of the 3rd party cookie has brought lots of attention to Identity and is forcing the industry to redesign the way we identify users for advertising purposes. In the last few weeks, […]
May 15, 2020
Adoption of shared ID solution accelerates as publishers and ad tech platforms prepare for a cookie-less future
Despite the COVID-19 situation, industry efforts to solve the identity crisis are not slowing down. On the contrary, identity providers are seeing a strong increase in demand for cookie-less identification solutions, as publishers and brands use the current down times to plan their post-coronavirus strategy. This trend is visible in Prebid, where the rate of […]
May 14, 2020
The laptop-side chat – Episode 8 with Frith Fraser and Nick McCarthy
In the eighth episode of the laptop-side chat series, Mathieu Roche talked with Frith Fraser, Vice President, Activation at MediaMath and with Nick McCarthy, SVP, Data Solution EMEA at Merkle. The live webcast was broadcast on Wednesday 20 May at 3:00 pm GMT / 4:00 pm CET / 10:00 am EST. If you missed the live […]
May 07, 2020
The laptop-side chat – Episode 7 with Tom Kershaw and Paul Bannister
In the seventh episode of the laptop-side chat series, Mathieu Roche talked with Tom Kershaw, CTO at Rubicon Project and with Paul Bannister, CSO at Cafe Media. The live webcast was broadcast on Wednesday 13 May at 4:00 pm GMT / 5:00 pm CET / 11:00 am EST / 8:00 am PST. With Tom being Chairman […]
May 01, 2020
The laptop-side chat – Episode 6 with Kristina Prokop and Kasper Skou
In the sixth episode of the laptop-side chat series, Mathieu Roche spoke with Kristina Prokop, CEO & Co-founder at Eyeota and with Kasper Skou, CEO and Co-founder at Semasio. The live webcast was broadcast on Wednesday 6 May at 3:00 pm GMT / 4:00 pm CET / 10:00 am EST. If you missed it, you can […]