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Dec 06, 2023

2024 Visionaries: AdTech Trends, Predictions and Beyond!

2024 will be a transformative year, to say the least. With the impending demise of third-party cookies, the advertising industry stands at a crossroads, prompting a reevaluation of strategies and a quest for innovative solutions. To better understand what’s to come in the new year we consulted some of ID5’s partners for their insights. Read […]

Dec 21, 2022

2023 expert predictions: what lies in store for addressable digital advertising?

Before we dive into our experts’ predictions around addressable digital advertising, let’s first look back at the past 12 months. 2022 has been nothing short of a turbulent year for the digital media ecosystem. We have seen the industry’s most loved events, Cannes Lions and DMEXCO, return to in-person, the mobile world turn upside-down with […]