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Aug 14, 2024
Data Clean Rooms & Alternative IDs – Friends or Foes?
Welcome back to ID5’s Mythbusting Series, where we debunk widespread identity myths from across the digital advertising ecosystem. We’re halfway through the series and this week ID5’s CEO and Co-Founder, Mathieu Roche spoke with Vlad Stesin, Co-founder and Chief Strategy Officer at Optable, Software-as-a-Service (SaaS) data management and collaboration platform. Together they answer a critical […]
Aug 07, 2024
ID5 Myth-Busters: Contextual Advertising Does Not Require Identifiers
Welcome to ID5’s Mythbusting Series, where we debunk common identity myths that have permeated the digital advertising industry. To help us, we’ve enlisted some of the greatest minds in ad tech. In this episode, ID5’s CEO Mathieu Roche meets with Martin Gruau, Vice President of Product at Captify, to tackle the misconception that contextual advertising […]
Jul 11, 2024
ID5 at Cannes ’24: Industry Leader Insights
Cannes Lions is the premier event for connecting with clients, partners, and industry prospects, providing a unique platform to gauge the pulse of the industry. This year, we seized the opportunity to gather invaluable insights from industry leaders during Cannes Lions 2024. Our video series delves into key questions shaping the future of the industry: […]
Feb 14, 2024
Identity 2024 Fireside Chat: In Conversation with Bob Lord
In this Identity 2024 session, Mathieu Roche and Bob Lord discuss the evolution of the digital advertising industry over the years and the role that identity has played in it. Bob Lord, IBM SVP, is a global leader ushering in a new era of innovation where organizations seamlessly share data globally to achieve common […]
Feb 09, 2024
The Economics of Programmatic – Identity 2024
As advances in identity-based buying continue, the traditional rules that govern the economics of programmatic are changing. Although price and ad quality are still important, new factors such as privacy compliance, signal availability and overall scale come into play. ID5’s Identity 2024 session, The Economics of Programmatic, explores the future of the programmatic advertising landscape […]
Apr 14, 2023
The Marriage (to IDFA) Is Over – Shifting Identity Paradigms in the Mobile Environment – Identity 2023
Session eight from our flagship event, Identity 2023, was ‘The Marriage (to IDFA) Is Over – Shifting Identity Paradigms in the Mobile Environment’ by Verve Group, featuring a presentation brought to you by Verve Group’s Co-CEO, Ionut Ciobotaru. When iOS 14.5 was released in April 2021, the advertiser/publisher/user relationship was bursting at the seams. Since then, many […]
Mar 30, 2023
How Publishers Can Fill the Identity Gap – Identity 2023
Session seven from our flagship event, Identity 2023, was ‘How Publishers Can Fill the Identity Gap’ by Sovrn, featuring a presentation brought to you by Sovrn’s Managing Director, Ad Management, Peter Cunha, and Salon’s Chief Revenue Officer, Justin Wohl. 2023 promises to be the year the cookieless rubber meets the road for the ecosystem as a whole. […]
Mar 23, 2023
The evolving role of the SSP in the new era of digital advertising – Identity 2023
Session six from our flagship event, Identity 2023, was ‘The evolving role of the SSP in the new era of digital advertising’ by PubMatic, featuring a fireside chat between PubMatic’s RVP of Addressability EMEA, Kofi Amoako, and our VP, Global Strategic Partnerships, Morwenna Beales. Supply-side platforms have been among the first companies to embrace new identity resolutions […]
Mar 10, 2023
How the Changing Privacy Landscape is Affecting Digital Advertising – Identity 2023
Session five from our flagship event, Identity 2023, was ‘How the Changing Privacy Landscape is Affecting Digital Advertising’ by MediaMath, featuring a fireside chat between MediaMath’s Chief Privacy Officer, Fiona-Campbell Webster and our SVP, Sales & Business Development, Joseph Quaglia. As the CPO for MediaMath, Fiona Campbell-Webster is an expert on privacy regulation including GDPR, CCPA, […]
Mar 02, 2023
Looking Ahead: The Future of Identity in 2023 – Identity 2023
Session four from our flagship event, Identity 2023, was ‘Looking Ahead: The Future of Identity in 2023’ by Amobee and Unruly, featuring Martyn Bentley, Commercial Director, UK at AudienceProject and Julian Savitch-Lee, Commercial Director, Advertising at VIDAA, moderated by Piper Heitzler, Head of Growth, EMEA, Amobee. During this lively and educational discussion, we take a closer […]
Feb 24, 2023
Interoperability & Collaboration in Identity – Identity 2023
Session three from our flagship event, Identity 2023, was ‘Interoperability & Collaboration in Identity’ featuring Gareth Davies, SVP Product at TransUnion/Neustar, Eliza Nevers, Chief Product Officer at Lotame, Devon DeBlasio, VP, Product Marketing at InfoSum, moderated by Caitlin Borgman, Chief Commercial Officer at ID5. Identification in digital advertising is complex and fragmented. There is a plethora […]
Feb 15, 2023
Cookieless presents an opportunity for publishers to reclaim the value they have lost: Identity Talks with Salon.com
In this issue of Identity Talks, our Scott Menzer sits down with Salon.com’s Chief Revenue Officer, Justin Wohl, to chat with him about cookieless and the opportunity for publishers. What is the series all about? The Identity Talks series invites its publisher, advertiser, and platform partners to share their insights on the big questions and hot topics circulating […]