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Apr 24, 2024
Google Clings to Cookie Crumbs As The Industry Moves Ahead
Yesterday, Google announced that it would yet again delay cookie deprecation. While there is never a good time to rip off the band-aid, choosing Q4 during the holiday season and peak advertising traffic was never an ideal time. The majority of the industry feels similar, a survey conducted at a recent ID5 event found that […]
Mar 08, 2024
ID5 Celebrates International Women’s Day
Today is International Women’s Day! However, this year, the ID5 team aims to shift the focus onto the often-overlooked heroes – the women working tirelessly behind the scenes, driving campaigns forward with their passion and dedication. After all, women’s influence extends far beyond just one field, seniority level, or department. This year, let’s extend our […]
Feb 01, 2024
Navigating the Privacy Landscape – Identity 2024
With differing privacy legislation coming into effect, particularly in the US, it is more important than ever for the industry to adhere to a unified set of privacy standards. ID5’s Identity 2024 session “Setting the Standard: Privacy and Data Protection in Digital Advertising” explored different ways privacy and ad tech professionals can navigate the patchwork […]
Jan 31, 2024
More Than a Buzzword: How ID5 is Raising the Privacy Bar
In honor of Data Privacy Day on January 28th, ID5 is dedicating an entire week to data protection best practices! Privacy-first has become a buzzword companies use in marketing materials yet few actually provide insight into how they uphold privacy principles across their organization. For many of these organizations privacy compliance has become a marketing […]
Jan 24, 2024
Experian’s Digital Future: Insights from Sarah Robertson on Cookies, Digital Linkage and AI
We are delighted to have Sarah Robertson from Experian Marketing Services in the UK join us on the ID5 blog as a guest contributor. Sarah will offer her insightful analysis, discussing recent developments at Experian and her expert outlook on the future trends in digital marketing. Navigating the Post-Cookie Era The impending deprecation of third-party […]
Jan 03, 2024
The Nightmare Before Cookieless Reality
The Consequences of Not Being Prepared As the cookieless future approaches, varying opinions on the best ways to prepare have emerged. However, there is one thing everybody seems to agree on: the end of third-party cookies poses a significant challenge for brands globally and can bring substantial repercussions for those who aren’t adequately prepared. But […]
Dec 06, 2023
2024 Visionaries: AdTech Trends, Predictions and Beyond!
2024 will be a transformative year, to say the least. With the impending demise of third-party cookies, the advertising industry stands at a crossroads, prompting a reevaluation of strategies and a quest for innovative solutions. To better understand what’s to come in the new year we consulted some of ID5’s partners for their insights. Read […]
Oct 16, 2023
ID5 on the Road London: Post Event Recap
The ID5 team touched down in London this October to bring together industry thought leaders. During the session, experts shared their insights and success stories to help audience members shape a resilient addressability strategy in a world without traditional identifiers. Don’t worry if you weren’t able to join us in London, we’ve compiled the highlights […]
May 12, 2023
Your guide to Cannes Lions 2023
Attending Cannes Lions 2023? Stay on top of everything going on throughout the festival with our comprehensive guide to all the best events you won’t want to miss. If you’re hosting something at Cannes and want to be included the guide, please feel free to contact us at marketing@id5.io What’s more, there is plenty of […]
May 03, 2023
ID5 and Eyeota strengthen global collaboration to empower buyers in the cookieless future
ID5 and Eyeota are pleased to announce that you can now leverage the ID5 ID to activate Eyeota’s audiences across all digital channels globally. Eyeota, a Dun & Bradstreet company, is a trusted global provider of audience solutions, enabling brands and advertisers to boost insights, enhance personalization and transform omnichannel targeting of their campaigns to […]
Apr 05, 2023
How demand-side platforms (DSPs) can optimize their clients’ addressability strategies
The industry is experiencing a significant shift that is tackling both publishers’ and advertisers’ ability to address audiences in a privacy-friendly way. Over the past few years, we have seen a variety of solutions, methodologies, and approaches emerging to solve the addressability and data protection challenge. Often, brands and publishers are faced with choice overload […]
Mar 16, 2023
Publishers should be proactive in their approach to the post-cookie era: Identity Talks with Freestar
In this issue of Identity Talks, we sit down with with Freestar’s Chief Technology Officer, Premesh Purayil to chat about why publishers should be proactive in their approach to the post-cookie era and more. What is the series all about? The Identity Talks series invites publisher, advertiser, and platform partners to share their insights on the big […]