Latest News and Events
Filter news
Jul 23, 2024
Why Google’s Cookie Reversal Doesn’t Change the Industry’s Path
A letter from ID5’s CEO, Mathieu Roche Yesterday, Google reversed its decision to deprecate third-party cookies in Chrome, a move initially announced in February 2020. While this might create a stir in the industry, it shouldn’t alter the course of digital advertising toward a more privacy-safe future. When we created ID5 in 2017, our ambition […]
Jul 18, 2024
Adsmovil Joins Forces with ID5 to Boost Publisher Monetization
Today, Adsmovil, a data and technology company that offers global advertising solutions, has announced its partnership with ID5, the leading identity provider in the digital advertising industry, to distribute the ID5 ID. This partnership will empower publishers working with Adsmovil to increase audience addressability and monetization. As the industry navigates signal loss and restrictions across […]
May 20, 2024
Your Guide to Cannes Lions 2024
Are you headed to Cannes Lions? Stay on top of the great content the festival has to offer with ID5’s comprehensive guide to all the best events that you won’t want to miss. Scroll on to find out what’s on. Additionally is many ID5 team members and leaders will be there, be sure to book […]
May 15, 2024
ID5’s Team Gets Moving for Mental Health Awareness Month
To celebrate Mental Health Awareness Month and this year’s theme“Movement: Moving more for our mental health”, we asked ID5’s team how they use movement to support their wellbeing. One of the many benefits ID5 provides is access to a Health and Wellness fund, which provides our global team members with 100 (€/$/£) each month to use […]
Apr 24, 2024
Google Clings to Cookie Crumbs As The Industry Moves Ahead
Yesterday, Google announced that it would yet again delay cookie deprecation. While there is never a good time to rip off the band-aid, choosing Q4 during the holiday season and peak advertising traffic was never an ideal time. The majority of the industry feels similar, a survey conducted at a recent ID5 event found that […]
Mar 08, 2024
ID5 Celebrates International Women’s Day
Today is International Women’s Day! However, this year, the ID5 team aims to shift the focus onto the often-overlooked heroes – the women working tirelessly behind the scenes, driving campaigns forward with their passion and dedication. After all, women’s influence extends far beyond just one field, seniority level, or department. This year, let’s extend our […]
Feb 01, 2024
Navigating the Privacy Landscape – Identity 2024
With differing privacy legislation coming into effect, particularly in the US, it is more important than ever for the industry to adhere to a unified set of privacy standards. ID5’s Identity 2024 session “Setting the Standard: Privacy and Data Protection in Digital Advertising” explored different ways privacy and ad tech professionals can navigate the patchwork […]
Jan 31, 2024
More Than a Buzzword: How ID5 is Raising the Privacy Bar
In honor of Data Privacy Day on January 28th, ID5 is dedicating an entire week to data protection best practices! Privacy-first has become a buzzword companies use in marketing materials yet few actually provide insight into how they uphold privacy principles across their organization. For many of these organizations privacy compliance has become a marketing […]
Jan 24, 2024
Experian’s Digital Future: Insights from Sarah Robertson on Cookies, Digital Linkage and AI
We are delighted to have Sarah Robertson from Experian Marketing Services in the UK join us on the ID5 blog as a guest contributor. Sarah will offer her insightful analysis, discussing recent developments at Experian and her expert outlook on the future trends in digital marketing. Navigating the Post-Cookie Era The impending deprecation of third-party […]
Jan 03, 2024
The Nightmare Before Cookieless Reality
The Consequences of Not Being Prepared As the cookieless future approaches, varying opinions on the best ways to prepare have emerged. However, there is one thing everybody seems to agree on: the end of third-party cookies poses a significant challenge for brands globally and can bring substantial repercussions for those who aren’t adequately prepared. But […]
Dec 06, 2023
2024 Visionaries: AdTech Trends, Predictions and Beyond!
2024 will be a transformative year, to say the least. With the impending demise of third-party cookies, the advertising industry stands at a crossroads, prompting a reevaluation of strategies and a quest for innovative solutions. To better understand what’s to come in the new year we consulted some of ID5’s partners for their insights. Read […]
Oct 16, 2023
ID5 on the Road London: Post Event Recap
The ID5 team touched down in London this October to bring together industry thought leaders. During the session, experts shared their insights and success stories to help audience members shape a resilient addressability strategy in a world without traditional identifiers. Don’t worry if you weren’t able to join us in London, we’ve compiled the highlights […]