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May 12, 2023
Your guide to Cannes Lions 2023
Attending Cannes Lions 2023? Stay on top of everything going on throughout the festival with our comprehensive guide to all the best events you won’t want to miss. If you’re hosting something at Cannes and want to be included the guide, please feel free to contact us at marketing@id5.io What’s more, there is plenty of […]
May 03, 2023
ID5 and Eyeota strengthen global collaboration to empower buyers in the cookieless future
ID5 and Eyeota are pleased to announce that you can now leverage the ID5 ID to activate Eyeota’s audiences across all digital channels globally. Eyeota, a Dun & Bradstreet company, is a trusted global provider of audience solutions, enabling brands and advertisers to boost insights, enhance personalization and transform omnichannel targeting of their campaigns to […]
Apr 05, 2023
How demand-side platforms (DSPs) can optimize their clients’ addressability strategies
The industry is experiencing a significant shift that is tackling both publishers’ and advertisers’ ability to address audiences in a privacy-friendly way. Over the past few years, we have seen a variety of solutions, methodologies, and approaches emerging to solve the addressability and data protection challenge. Often, brands and publishers are faced with choice overload […]
Mar 16, 2023
Publishers should be proactive in their approach to the post-cookie era: Identity Talks with Freestar
In this issue of Identity Talks, we sit down with with Freestar’s Chief Technology Officer, Premesh Purayil to chat about why publishers should be proactive in their approach to the post-cookie era and more. What is the series all about? The Identity Talks series invites publisher, advertiser, and platform partners to share their insights on the big […]
Jan 13, 2023
Why supply-side platforms (SSPs) hold the key to a bright future for digital advertising
The digital media industry is going through a fundamental transformation driven by technical, regulatory, and behavioral changes. Supply-side platforms (SSPs) have a vital role to play in ensuring their publisher clients can benefit from the latest developments and innovations, particularly when it comes to addressability. Publishers rely on supply-side platforms to maximize demand density With […]
Dec 21, 2022
2023 expert predictions: what lies in store for addressable digital advertising?
Before we dive into our experts’ predictions around addressable digital advertising, let’s first look back at the past 12 months. 2022 has been nothing short of a turbulent year for the digital media ecosystem. We have seen the industry’s most loved events, Cannes Lions and DMEXCO, return to in-person, the mobile world turn upside-down with […]
Oct 19, 2022
ID5 on the Road London event write-up
Landing in London for the first time in almost three years, ID5 on the Road London took place on October 11, 2022 and was a great success. Inviting experts from across the industry to join us on stage, we saw buy-side discussions, sell-side perspectives, omnichannel deep dives, data protection discussions and more. If you weren’t […]
Sep 26, 2022
DMEXCO 2022: ID5’s breakfast event highlights
After three years, ID5 has finally made it back to DMEXCO for 2022! We decided to kick things off with a breakfast event, incorporating a lineup of panel discussions and presentations to share the latest developments on identity in digital advertising. Keep on reading to find out the highlights from the conversations that took place: […]
Aug 22, 2022
The role of ID distribution platforms explained
What are ID distribution platforms? ID distribution platforms are technologies that facilitate the implementation and management of alternative identity solutions as part of their offering. These platforms are incredibly valuable for publishers in a world where 35% of browser share is already cookieless and therefore unaddressable because they streamline ID management and enable the sharing […]
Aug 19, 2022
ID5 Partner Q&A: Blockthrough
In this issue of the ID5 Partner Q&A series, we sit down for a Q&A with Blockthrough and hear from their Head of Strategy, Graham Michels to ask him seven questions about identity and preparing for the oncoming changes. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to […]
Aug 03, 2022
The role of data clean rooms in a privacy-first world
Data clean rooms have earned themselves a spot in the ‘hot topics’ category in recent months, but don’t be fooled, they are no new phenomenon to the industry. They have been around for many years but are now taking center stage for one overarching reason: the industry is becoming more and more privacy-focused. As we […]
Jun 29, 2022
Why advertisers should blaze the identity trail
Identity is the backbone of digital advertising. The ability to identify users enables brands to reach their audience effectively and implement essential campaign strategies such as targeting, frequency capping, and measurement. Today we live in a hybrid world where some environments are addressable and others are not. Historically, advertisers have relied upon third-party cookies and […]