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Apr 09, 2024

ID5 Announce $20 Million in Series B Funding

LONDON –  APRIL 09, 2024 – Today, ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million. This investment, the largest to date in the identity space, validates ID5’s key role in steering the industry forward during a critical juncture for digital advertising.  TransUnion and S4S Ventures  join […]

Mar 27, 2024

ID5 Announces Integration with Adobe Advertising For Enhanced Audience Engagement and Measurement

Today, ID5, the market-leading identity provider for digital advertising, announced its partnership with Adobe Advertising to enable marketers to reach their audiences and measure advertising impact without conventional IDs. The collaboration supports brands in navigating the new age of digital identity by minimizing the impact of signal loss and by offering technologies that respect people’s […]

Mar 13, 2024

Triton Digital Partners with ID5 to Enhance Audio Targeting

Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced its partnership with ID5, the market-leading identity provider for digital advertising, to introduce rich audience data to Triton’s Audio Marketplace. This partnership will improve advertising targeting and addressability in the audio space while complying with privacy […]

Jan 16, 2024

TripleLift Partners with ID5 to Advance Advertiser Targeting Across the Open Web

Partnership enables advertisers with first-party data to onboard and activate via ID5, while also allowing for ID-less lookalike targeting NEW YORK – January 16, 2023 – TripleLift, the ad tech platform elevating digital advertising across every screen and ID5, the market-leading identity provider for digital advertising, today announced a partnership that further expands advertisers’ capability […]

Oct 31, 2023

2023 State of Digital Identity Report

ID5, the market-leading identity provider for digital advertising, today released its 2023 State of Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions. This year’s report looks closely at several elements that shed […]

Oct 25, 2023

ID5 Partners with Adsquare to Enhance Ad Relevance

ID5, the market-leading identity provider for digital advertising, announced a partnership with Adsquare, the leading location intelligence platform for advertisers and marketers, to enhance audience addressability across European markets. By leveraging ID5’s cross-device capabilities, Adsquare aims to improve the availability of their solutions across all devices and environments. To maintain relevance in an evolving digital […]

Sep 20, 2023

ID5 Announces Collaboration with Microsoft Advertising to Empower Publishers to Embrace the Cookieless Era

The collaboration aims to enable publishers to thrive amidst cookieless challenges and improve audience monetization London and New York – September 20, 2023 — ID5, the identity solution specialist, today announced a new collaboration with Microsoft Advertising using Microsoft Monetize, one of the largest supply platforms in the industry. Microsoft Monetize is now distributing the […]

Jun 28, 2023

ID5 Enables Telefónica to Optimize its Identity Strategy and Reduce CPA by Over 50%

ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group, today announced that they enabled multinational telecommunications company Telefónica to reach audiences in cookieless environments and reduce CPA by 54% through ID5’s next-generation universal identifier.  Advertisers have traditionally relied upon conventional identification methods such as third-party cookies to […]

Jun 19, 2023

ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet

ID5 and The Trade Desk (Nasdaq: TTD) today announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences at scale and improve inventory monetization for publishers. ID5’s identity graph will be integrated with The Trade […]

May 25, 2023

PubMatic and Havas Media Leverage ID5 ID to Help Brands Exceed in Cookieless Environments

PubMatic and Havas Media today announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals that campaigns powered by the new integrated solution achieve a video completion rate of 73% (vs. a target of 70%), with viewability at 77% (vs. a target of 70%).  The […]

Apr 20, 2023

ID5 Reveals Essential Criteria For Evaluating Universal ID Solutions In New Guide For Brands

The Guide Equips Advertisers With The Knowledge And Tools To Navigate The UID Selection Process Having a better understanding of the identity landscape is crucial for brands as they look to build out a solid addressability strategy. Between all the cookieless solutions available, universal identifiers (UIDs) have emerged as one of the most valuable alternatives […]

Mar 14, 2023

ID5 Earns Top Data Privacy Ranking from Neutronian as Most Compliant Identity Solution in the Market

ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores the approaches that publisher networks, ad tech platforms, retail media platforms, data providers and brands […]