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Mar 14, 2023
ID5 Earns Top Data Privacy Ranking from Neutronian as Most Compliant Identity Solution in the Market
ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores the approaches that publisher networks, ad tech platforms, retail media platforms, data providers and brands […]
Nov 09, 2022
ID5 and Sincera Study Reveals Damaging Implications of Cookie Syncing
ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains. The process of cookie syncing enables ad tech partners to match cookies, allowing them to communicate user identities […]
Oct 20, 2022
ID5 Launches Product Advisory Group to Support its Growth Strategy
ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organization of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification and enable privacy-first addressability and measurement for publishers and advertisers. Founding members include Criteo, InMobi, […]
Sep 20, 2022
Sovrn Enables Publishers to Achieve a Near Double CPM with ID5 ID
ID5, the market-leading identity provider for digital advertising, in partnership with Sovrn, a leading provider of advertising, affiliate marketing, and data products across more than 60,000 websites, today announced that publishers leveraging Sovrn Signal and the ID5 ID can unlock a near two times greater lift in eCPMs. Today, more than 40% of the web […]
Sep 07, 2022
ID5 Names Caitlin Borgman Chief Commercial Officer
ID5, the world’s leading identity solution provider, today announced Caitlin Borgman has joined as its Chief Commercial Officer. As a member of the executive leadership team, Borgman will oversee sales, business development and customer success operations across the ID5 partner ecosystem. “This position is a brand new role for the company, made necessary as ID5’s […]
Aug 30, 2022
Integration Between Amobee and ID5 Enabled Boutique Wine Brand Gusbourne to Increase Reach and Conversion
ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimized cross-screen performance, today announced that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of 95% while reducing CPA by 23% for a recent direct-response, cross-device display campaign. Nearly […]
May 24, 2022
Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial
Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers’ inventory on these sites is significantly decreased, while advertisers face the challenge of reaching their audiences effectively. These issues will only increase in 2023, when Google plans to […]
May 04, 2022
ID5 Is First Identity Provider To Receive Neutronian Certification
ID5, the market leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian. The certification confirms that its privacy-first IdentityCloud suite, incorporating both cookieless and cookie-based identity solutions, meets or exceeds industry standards. Neutronian Certification is a comprehensive, independent verification of data quality and […]
Jan 28, 2022
9GAG adopts ID5 ID for monetisation of ‘cookieless’ users
9GAG, the online platform and social media website, is partnering with ID5, the leading identity solution for digital advertising. This collaboration will enable advertisers to reach and optimise users accessing 9GAG across all browsers with targeted and relevant advertising campaigns. Founded in 2008 and based in Hong Kong, 9GAG offers a wealth of digital content […]
Oct 07, 2021
ID5 appoints Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal
London 7 October 2021 – ID5, the leading identity solutions provider for digital advertising, has appointed Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal. Werner will be responsible for leading ID5’s business development efforts towards media owners globally as well as directing the existing business with publishers. Marti […]
Oct 01, 2021
Amobee partners with ID5 to pioneer an EMEA cross-device graph solution for the post-cookie world
London, 30 September 2021 – Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, today announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity focuses on ingesting and stitching together multiple […]
Sep 24, 2021
OS Data Solutions integrates with ID5 and increases reach by 28% across all browsers
London and Berlin, 23 September 2021 – OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany integrates with ID5, the leading identity solution for digital advertising, and increases its reach by 28% across all browsers. OSDS recognised that the limitations imposed by the third-party cookie were preventing them from activating their data […]