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Jul 18, 2023
ID5 Prebid Analytics Module Reveals a CPM Increase of up to 365% for Publishers Leveraging Universal IDs
ID5, the market-leading identity provider for digital advertising, today announced the launch of an exclusive report harnessing Prebid Analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an average win CPM increase of up to 365% by leveraging an alternative identifier. As we near the cookie […]
Jun 29, 2023
What’s the state of digital identity in 2023? Have your say
The State of Digital Identity survey is back for another year, and it’s time to have your say! The goal of this survey is to understand how the industry has developed over the past 12 months, by collecting data from the industry itself. We invite publishers, advertisers, and adtech platforms to take the survey and […]
Nov 16, 2022
ID5’s 2022 State of Digital Identity Report finds that 69% of brands want to reach cookieless audiences today
ID5, the market-leading identity provider for digital advertising, today released its 2022 State of Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions. ID5 found brands around the world are missing out on […]
Nov 09, 2022
ID5 and Sincera Study Reveals Damaging Implications of Cookie Syncing
ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains. The process of cookie syncing enables ad tech partners to match cookies, allowing them to communicate user identities […]
Sep 20, 2022
Sovrn Enables Publishers to Achieve a Near Double CPM with ID5 ID
ID5, the market-leading identity provider for digital advertising, in partnership with Sovrn, a leading provider of advertising, affiliate marketing, and data products across more than 60,000 websites, today announced that publishers leveraging Sovrn Signal and the ID5 ID can unlock a near two times greater lift in eCPMs. Today, more than 40% of the web […]
Aug 30, 2022
Integration Between Amobee and ID5 Enabled Boutique Wine Brand Gusbourne to Increase Reach and Conversion
ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimized cross-screen performance, today announced that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of 95% while reducing CPA by 23% for a recent direct-response, cross-device display campaign. Nearly […]
Aug 15, 2022
IBM Reaches and Retargets Segment of 1.4 Million B2B Safari Users With ID5 and MediaMath
ID5, the market-leading identity provider, in partnership with technology pioneer MediaMath, today announced that they enabled IBM to reach and retarget 1.4 million B2B users in Safari and benefit from more competitive CPMs while honoring the users’ privacy choices. With 40% of global traffic currently unaddressable due to restrictions on third-party cookies in Safari, Firefox, […]
May 24, 2022
Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial
Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers’ inventory on these sites is significantly decreased, while advertisers face the challenge of reaching their audiences effectively. These issues will only increase in 2023, when Google plans to […]
Jan 20, 2022
CPEx integrates the ID5 ID to help advertisers reach users in cookieless environments and increases click-through rate by 62%
Due to the restrictions of third-party cookies, particularly on Firefox, Safari and Edge, companies from across the ad-tech industry are increasingly looking to test alternatives that will enable advertisers to continue to reach users in cookieless environments. Once such case is CPEx, who worked with DSP, Adform, SSP, Magnite, as well as a major European […]
Dec 13, 2021
The Essential Ingredients To Create A Future-Proofed Infrastructure
How can the adtech industry ensure its long-term sustainability? The forthcoming deprecation of third-party cookies, as well as mobile advertiser IDs (MAIDs), have been of grave concern to many within the industry since they were announced. Publishers and app developers currently rely on third-party cookies and MAIDs to better monetise their inventory, while brands leverage […]
Dec 07, 2021
Verve Group and Scream Malmo increase reach by 21% by activating the ID5 ID via PubMatic
Understanding and navigating the identity space can be a daunting task, but one thing we do know for sure is that time is limited in preparing for the cookie-less future. Google may have extended the cookie deadline, but this should be seen as more time to test and prepare for the inevitable: that a better […]
Nov 29, 2021
How Should Brands Make Their Transition to a Cookie-less Future?
ID5 publishes a guide outlining all the steps advertisers need to take to successfully migrate to a better, privacy-first identification infrastructure Marketers and media planners have for years relied on third-party cookies to deliver the right message to the right user at the right time. But the era of the third-party cookie is coming to […]