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May 20, 2019

ID5 publishes “The State of Digital Identity”, the first research on Identity for the digital advertising industry

The identity solution provider surveyed the industry to assess the importance of Identity in programmatic advertising. London – 20 May  2019. ID5, the independent universal ID solution for digital advertising, has released The State of Digital Identity, the first industry report on the topic of user identification for advertising. ID5 surveyed over 90 digital advertising […]

May 20, 2019

Light at the end of the tunnel

Comments on the Google Chrome privacy announcement The Ad Tech industry has been holding its breath as we approached the May 7 Google I/O conference and the rumoured announcement that the Chrome browser would prevent usage of 3rd party cookies for (among other things) user tracking, profiling and targeting with ads. This dramatic route has […]

May 13, 2019

ID5 Appoints Joanna Burton as Chief Strategy Officer

London – 13 May 2019.  Joanna Burton is joining ID5, the shared identity infrastructure, as Chief Strategy Officer.  Reporting into CEO and co-founder Mathieu Roche, Burton, formerly VP European Strategy at video ad monetisation platform, SpotX, will create a go-to-market strategy to drive revenue, strengthen partnerships with premium publishers and accelerate the company’s international expansion. […]