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May 25, 2023
PubMatic and Havas Media Leverage ID5 ID to Help Brands Exceed in Cookieless Environments
PubMatic and Havas Media today announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals that campaigns powered by the new integrated solution achieve a video completion rate of 73% (vs. a target of 70%), with viewability at 77% (vs. a target of 70%). The […]
May 12, 2023
Your guide to Cannes Lions 2023
Attending Cannes Lions 2023? Stay on top of everything going on throughout the festival with our comprehensive guide to all the best events you won’t want to miss. If you’re hosting something at Cannes and want to be included the guide, please feel free to contact us at marketing@id5.io What’s more, there is plenty of […]
May 09, 2023
Webinar: Raising Your Privacy Standards & Picking The Right Partners
Trust and transparency are crucial for the companies participating in today’s media landscape as well as the consumers whose data is being collected and leveraged to facilitate their businesses. As a company, you can be very diligent in implementing technology and processes to comply with data protection regulations. But you alone are not enough to […]
May 03, 2023
ID5 and Eyeota strengthen global collaboration to empower buyers in the cookieless future
ID5 and Eyeota are pleased to announce that you can now leverage the ID5 ID to activate Eyeota’s audiences across all digital channels globally. Eyeota, a Dun & Bradstreet company, is a trusted global provider of audience solutions, enabling brands and advertisers to boost insights, enhance personalization and transform omnichannel targeting of their campaigns to […]