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Feb 14, 2024
Identity 2024 Fireside Chat: In Conversation with Bob Lord
In this Identity 2024 session, Mathieu Roche and Bob Lord discuss the evolution of the digital advertising industry over the years and the role that identity has played in it. Bob Lord, IBM SVP, is a global leader ushering in a new era of innovation where organizations seamlessly share data globally to achieve common […]
Feb 09, 2024
The Economics of Programmatic – Identity 2024
As advances in identity-based buying continue, the traditional rules that govern the economics of programmatic are changing. Although price and ad quality are still important, new factors such as privacy compliance, signal availability and overall scale come into play. ID5’s Identity 2024 session, The Economics of Programmatic, explores the future of the programmatic advertising landscape […]
Feb 01, 2024
Navigating the Privacy Landscape – Identity 2024
With differing privacy legislation coming into effect, particularly in the US, it is more important than ever for the industry to adhere to a unified set of privacy standards. ID5’s Identity 2024 session “Setting the Standard: Privacy and Data Protection in Digital Advertising” explored different ways privacy and ad tech professionals can navigate the patchwork […]