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Jul 31, 2024
ID5 Myth-Busters: Is Authenticated More Privacy Compliant?
ID5’s summer of myth-busting has officially begun! Through this series we’ll debunk common identity myths that have permeated the digital advertising industry. To help us do this we’ve enlisted the help of some of the greatest minds in the adtech space. To kick things off ID5’s CEO and Co-Founder Mathieu Roche sat down with Ben […]
Jul 23, 2024
Why Google’s Cookie Reversal Doesn’t Change the Industry’s Path
A letter from ID5’s CEO, Mathieu Roche Yesterday, Google reversed its decision to deprecate third-party cookies in Chrome, a move initially announced in February 2020. While this might create a stir in the industry, it shouldn’t alter the course of digital advertising toward a more privacy-safe future. When we created ID5 in 2017, our ambition […]
Jul 18, 2024
Adsmovil Joins Forces with ID5 to Boost Publisher Monetization
Today, Adsmovil, a data and technology company that offers global advertising solutions, has announced its partnership with ID5, the leading identity provider in the digital advertising industry, to distribute the ID5 ID. This partnership will empower publishers working with Adsmovil to increase audience addressability and monetization. As the industry navigates signal loss and restrictions across […]
Jul 11, 2024
ID5 at Cannes ’24: Industry Leader Insights
Cannes Lions is the premier event for connecting with clients, partners, and industry prospects, providing a unique platform to gauge the pulse of the industry. This year, we seized the opportunity to gather invaluable insights from industry leaders during Cannes Lions 2024. Our video series delves into key questions shaping the future of the industry: […]
Jul 01, 2024
How Has The State of Digital Identity Changed in 2024? We Want Your Opinion
ID5’s State of Digital Identity Report is back for the fifth year running and we want to hear from you! The survey is open to publishers, advertisers, and ad tech platforms to share their thoughts on how the industry has changed over the past 12 months. Complete the survey > Last year’s report provided insider insights […]