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Dec 20, 2021
Addressing the Adalytics report – investigation results
20 December 2021 Following the Adalytics research reported in a TechCrunch article published on Friday, Dec 17, the ID5 team has paused all its activities in Europe and launched a thorough analysis of the suggestion that we were storing cookies on users’ devices even when they did not consent to us processing personal data about […]
Dec 17, 2021
Addressing the TechCrunch article and Adalytics report – a message from ID5’s CEO
17 December 2021 On behalf of ID5, I want to address the article published by TechCrunch referring to an Adalytics report in which ID5 is accused of not respecting users’ opt-out signals transmitted to us via TCF Consent Strings. ID5 has built an identification infrastructure enabling data-driven advertising while respecting users’ privacy preferences. We believe […]
Dec 13, 2021
The Essential Ingredients To Create A Future-Proofed Infrastructure
How can the adtech industry ensure its long-term sustainability? The forthcoming deprecation of third-party cookies, as well as mobile advertiser IDs (MAIDs), have been of grave concern to many within the industry since they were announced. Publishers and app developers currently rely on third-party cookies and MAIDs to better monetise their inventory, while brands leverage […]
Dec 07, 2021
Verve Group and Scream Malmo increase reach by 21% by activating the ID5 ID via PubMatic
Understanding and navigating the identity space can be a daunting task, but one thing we do know for sure is that time is limited in preparing for the cookie-less future. Google may have extended the cookie deadline, but this should be seen as more time to test and prepare for the inevitable: that a better […]
Dec 02, 2021
Join us for Identity 2022
ID5’s annual event is back, and this year it will be bigger and more insightful than ever before. We have partnered with some of the most renowned innovators and thought leaders in the identity space, including Adform, InMobi, MediaMath, Piano and PubMatic, to create a jam-packed schedule of educational and compelling content. 2021 has been […]