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Oct 28, 2020

AW2020: ID5 moderates panel discussion on identity as part of Advertising Week 2020

“Start talking to your partners now – this is not a conversation for the future. If your technology partner is not able to clearly articulate what their strategy is for identity over the next 18-24 months, that might be cause for concern.” Chris Keenan, MediaMath. Identity is an undeniably complex issue but is nevertheless an […]

Oct 14, 2020

Hate the Player and the Game: How Big Tech Use Their Infrastructure to Stifle Competition

Owning the infrastructure behind an industry provides the opportunity to set its rules. When those who own the infrastructure also actively operate and compete in the industry, rules can be used to favour their businesses. Welcome to the world of digital advertising, where tech giants like Google and Apple own browsers (Chrome and Safari) as […]