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Mar 31, 2022
Identity 2022 sessions: Taking 1st Party IDs to the next level with Adform
Taking 1st Party IDs to the next level with Adform was the fifth session of our annual event, Identity 2022, airing back in January. In this session, Adform’s Account Manager, Agencies and Enterprises, Helen Ureta, sits down with Adform’s VP, Solutions Consulting, Martin Hill, PubMatic’s Director, Product Marketing, Alena Morris, and ID5’s Product Expert, Anissa […]
Mar 24, 2022
First-party IDs and identity resolution methods explained
The digital advertising ecosystem is heavily reliant on conventional identification tools that are set to be blocked soon. Ad tech platforms have built their technology on third-party cookies and mobile ad IDs to enable brands to deliver personalized experiences to their audience. Third-party cookies and MAIDs have been used as deterministic signals to identify, track, […]
Mar 17, 2022
Q&A with ID5: InMobi
In this issue of ID5’s Partner Q&A series, we sit down with InMobi‘s Senior Product Marketing Manager, Cecilia N’zaou to discuss all things mobile addressability, IDFA limitations, UnifID results, and more. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the […]
Mar 09, 2022
The Identity landscape: introduction and different approaches to identification
This blog post is the first of a series that aims to explain the difference between all the identity solutions available in the market, the use cases they solve, as well as the role that different companies play in the identity landscape
Mar 03, 2022
Identity 2022 sessions: Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab
Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab was the second session of our annual event, Identity 2022, airing back in January. In this session, ID5’s Morwenna Beales speaks with IAB Tech Lab’s Alex Cone to dive into how the IAB Tech Lab’s standards fit into the identity landscape. Let’s […]