Latest News and Events
Filter news
Jan 28, 2020
Identity 2022 On-Demand
2021 has been nothing short of an eventful year in the identity space, primarily with Google postponing the deprecation of third-party cookies and Apple’s latest updates. We can expect a pivotal year in 2022 as the industry prepares to migrate to a new privacy-focused infrastructure that does not rely on traditional identification methods such as […]
Jan 15, 2020
ID5’s vision for a future without 3rd party cookies
Yesterday, Google’s Chrome team announced that, by 2022, the Chrome browser will stop supporting 3rd party cookies. With this decision, Google is challenging the pillars of digital advertising that brands have embraced massively over the past 20 years, from audience qualification and targeting to frequency capping and performance attribution. Google plans to offer standardised replacement solutions […]