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Apr 24, 2024
Google Clings to Cookie Crumbs As The Industry Moves Ahead
Yesterday, Google announced that it would yet again delay cookie deprecation. While there is never a good time to rip off the band-aid, choosing Q4 during the holiday season and peak advertising traffic was never an ideal time. The majority of the industry feels similar, a survey conducted at a recent ID5 event found that […]
Apr 16, 2024
ID5 on the Road New York: Post Event Recap
The ID5 team were live from New York this past April to bring together industry thought leaders. During the session, experts shared their insights and success stories to help audience members shape a resilient addressability strategy, enhance measurement, and learn more about the future of interoperability. Don’t worry if you weren’t able to join us […]
Apr 09, 2024
ID5 Announce $20 Million in Series B Funding
LONDON – APRIL 09, 2024 – Today, ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million. This investment, the largest to date in the identity space, validates ID5’s key role in steering the industry forward during a critical juncture for digital advertising. TransUnion and S4S Ventures join […]