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Jan 26, 2021
Identity 2021 virtual sessions: Fireside Chat with Josh Cierski from Reckitt Benckiser
‘Fireside Chat with Josh Cierski from Reckitt Benckiser‘ was the sixth session of Identity 2021, the virtual event hosted by ID5 on December 3. The format involved a conversation between ID5 Advisor, Anthony Rhind and Reckitt Benckiser’s Digital Media Manager, Josh Cierski, where they took a deep dive into the buy-side perspective on the future […]
Jan 19, 2021
Identity 2021 virtual sessions: The Future of Identity: a CTO Perspective
‘The Future of Identity: a CTO Perspective’ was the fifth session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between AdExchanger‘s Allison Schiff and CTO representatives from some of the biggest names in the digital advertising sphere, including The Trade Desk’s Dave Pickles, FreeWheel’s Diane Yu, […]
Jan 15, 2021
Why cohorts is a privacy detour the media industry should avoid
With the end of cookies and Mobile Advertising ID’s fast approaching, there is no shortage of discussion about ways to maintain some form of user identification. We need to figure out how data-driven advertising will work within the scope of privacy regulations and technical possibilities. Lately, this debate has revolved around two very different strategic […]
Jan 12, 2021
Identity 2021 virtual sessions: EU Supply-side Panel
The ‘EU Supply-side Panel’ was the third session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between our Mathieu Roche and four representatives of some of the biggest EU Publishers, including Azerion’s Sandra Yassaka, Prisa’s Xavier Garrido, MailOnline’s Lauren Dick and Ströer’s Abdelkader Barjiji. The five […]
Jan 05, 2021
Mathieu Roche demystifies cross-domain reconciliation in this TraderTalkTV episode
“As an industry, we should offer as many technical methods and capabilities as possible to provide publishers and brands with valuable ID, as long as we have consent”. On November 9, ExchangeWire invited our Mathieu Roche to speak on one of the latest TraderTalkTV Whiteboard episodes, accompanied by Ciaran O’Kane. During the session, Roche’s role […]