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Jul 10, 2019

ID5 releases its Universal ID solution via Prebid

The ID5 ID allows publishers to increase their programmatic revenues by enabling buyers to identify 100% of users even in environments where 3rd party cookies are blocked London – 10 July, 2019. ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers and ad tech […]

Jul 01, 2019

GDPR one year later

Mathieu Roche participated in the Programmatic Society episode: GDPR – one year later. It’s been a year since the GDPR came into force, what has been its impact in the digital advertising industry? Are there any winners and losers? Michel Juvillier, the host of the show, also invited Merav Griguer from Bird&Bird, Etienne Drouard from […]