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Mar 30, 2021

ID5 raises $6 million in Series A funding

The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance ID5, the leading independent identity solution provider, announces a “series A” funding round of $6 million.  Alliance Entreprendre and Progress Ventures join existing lead investor 360 Capital Partners to support […]

Mar 04, 2021

Google’s announcement on identifiers is a big opportunity for the Open Web

Google announced yesterday that its advertising stack (i.e. mainly the ad manager publisher ad server, the Open Bidding and Adex ad exchanges, and the DV360 buy-side platform) will not build, or use, next-generation user IDs created to replace third-party cookies.  This does not come as a huge surprise to us. ID5’s strategy has always been […]