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Jun 24, 2021

Google’s announcement on pushing back the third-party cookie deadline gives the Open Web more time to get things right

Another week, another bombshell announcement in the world of advertising identity. This time, it’s Google pushing back their ultimatum for the deprecation of third-party cookies in Chrome. Good news for most of us probably, but also a two-sided announcement.  On the one hand, this news will come as a relief to publishers and platforms who […]

Jun 10, 2021

The state of universal identifiers: ID5, Adform and PubMatic reveal all in MadTech Vodcast episode

What is the state of universal identifiers in 2021? To answer this question, our Mathieu Roche joined Jakob Bak, Co-founder and Director at Adform and Emma Newman, CRO EMEA at PubMatic, for a MadTech vodcast episode, hosted and moderated by ExchangeWire’s Ciaran O’Kane. The speakers came together to discuss critical questions on the tips of […]