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Oct 07, 2021
ID5 appoints Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal
London 7 October 2021 – ID5, the leading identity solutions provider for digital advertising, has appointed Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal. Werner will be responsible for leading ID5’s business development efforts towards media owners globally as well as directing the existing business with publishers. Marti […]
Oct 01, 2021
Amobee partners with ID5 to pioneer an EMEA cross-device graph solution for the post-cookie world
London, 30 September 2021 – Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, today announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity focuses on ingesting and stitching together multiple […]
Sep 24, 2021
OS Data Solutions integrates with ID5 and increases reach by 28% across all browsers
London and Berlin, 23 September 2021 – OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany integrates with ID5, the leading identity solution for digital advertising, and increases its reach by 28% across all browsers. OSDS recognised that the limitations imposed by the third-party cookie were preventing them from activating their data […]
Jul 23, 2021
Entrepreneur and digital technology innovator, Ana Milicevic, joins ID5’s Board of Directors
Milicevic’s experience and unique perspective of the advertising and technology industries will help guide ID5’s growth objectives and strategic vision ID5, the independent identity solution provider, announces the appointment of media executive Ana Milicevic as Adviser and Member of its Board of Directors. Ana Milicevic is an entrepreneur, media executive and digital data innovator who […]
May 10, 2021
Reliance on cohorts and deterministic signals is not enough for the industry to thrive in the cookie-less future; finds ID5’s identity report
The identity solution provider surveyed the industry for its second report to assess the significance of Identity in digital advertising and how perspectives on identity have changed over time ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity, an industry report that examines identity […]
Apr 28, 2021
ID5 appoints Joseph Quaglia as VP Sales and Business Development
Senior ad tech leader joins ID5 to help scale the alternative identity infrastructure globally as the industry prepares for a cookie-less future Joseph Quaglia is joining ID5, the leading independent identity solution for digital advertising. As ID5’s very first US-based hire, Quaglia will lead commercial discussions with the major players across the ad-tech and martech […]
Mar 30, 2021
ID5 raises $6 million in Series A funding
The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance ID5, the leading independent identity solution provider, announces a “series A” funding round of $6 million. Alliance Entreprendre and Progress Ventures join existing lead investor 360 Capital Partners to support […]
Sep 21, 2020
gutefrage.net activates Universal ID from ID5 to provide ‘cookieless’ identification
Advertisers can target, frequency cap and measure performance in a privacy-compliant manner without using third-party cookies Munich and London, 16 September 2020, – gutefrage.net, the largest advisory community in Germany, is integrating with ID5. the independent identity solution for digital advertising, to enable ‘cookieless’ identification. Brands and their agencies using Universal ID will be able […]
Sep 07, 2020
Throtle and ID5 Partner to Fuel Cookieless Identity Capabilities
Red Bank, NJ — August 31 2020: Throtle, a leader in identity resolution, data onboarding, and emerging cookieless identities has partnered with ID5, the independent identity solution for digital advertising, to allow brands and publishers to identify consumers without using third-party cookies across channels and devices. The advertising industry is redefining industry practices in 2020 and […]
Jul 10, 2020
ID5 and CafeMedia partner to provide cookie-less identification capabilities to thousands of publishers
Partnership allows CafeMedia’s publishers to identify users in a privacy-compliant manner without using third-party cookies and guarantee better monetisation beyond 2022. New York and London, July 9, 2020 – ID5, the independent identity solution for digital advertising, announces a partnership with CafeMedia, the world’s largest ad management service which provides technology and services to help […]
Jul 10, 2019
ID5 releases its Universal ID solution via Prebid
The ID5 ID allows publishers to increase their programmatic revenues by enabling buyers to identify 100% of users even in environments where 3rd party cookies are blocked London – 10 July, 2019. ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers and ad tech […]
May 13, 2019
ID5 Appoints Joanna Burton as Chief Strategy Officer
London – 13 May 2019. Joanna Burton is joining ID5, the shared identity infrastructure, as Chief Strategy Officer. Reporting into CEO and co-founder Mathieu Roche, Burton, formerly VP European Strategy at video ad monetisation platform, SpotX, will create a go-to-market strategy to drive revenue, strengthen partnerships with premium publishers and accelerate the company’s international expansion. […]