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May 31, 2022

Your guide to Cannes Lions 2022

Attending Cannes Lions this year? Stay on top of the great content the festival has to offer with ID5’s comprehensive guide to all the best events that you won’t want to miss. Scroll to find out what’s on. If you’re hosting an event at Cannes and want to be added to the guide, please feel […]

May 30, 2022

Q&A with ID5: Piano

In this issue of ID5’s Partner Q&A series, we sit down with Piano’s Chief Growth Officer, Joanna Catalano to ask her seven questions surrounding some of the latest trends and figures in identity. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the hot […]

May 26, 2022

How-to guide: publisher integration of the ID5 ID via Amazon Publisher Services (APS) Connections Marketplace

We have all heard about the new era of digital advertising time and time again: today, traditional identifiers are unavailable in many environments and this is only increasing. Thus, publishers are putting matters into their own hands, and are looking to implement more efficient solutions and tools to continue monetizing their inventory in order to […]

May 24, 2022

Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial

Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers’ inventory on these sites is significantly decreased, while advertisers face the challenge of reaching their audiences effectively. These issues will only increase in 2023, when Google plans to […]

May 20, 2022

The role of data providers and why third-party data doesn’t belong in the past

The role of the data provider Data providers are companies that collect user data and sell it to third parties to enrich their audience for targeting purposes. A data provider can own the property where the data is collected and sold, or act as a third party to the page. They provide marketers with audience […]

May 11, 2022

Navigating the new identity era: Why preparation is key for publishers

If history has taught us anything, it’s that there are always lessons to be learned and mindsets to be shifted. If you’ve been in the digital advertising industry for any length of time, you’ll likely know there’s no shortage of lessons to go around. The world of advertising has rapidly evolved over the years keeping […]

May 05, 2022

Q&A with ID5: Verve Group

In this issue of ID5’s Q&A series, we sit down with Verve Group‘s Director of Product Marketing, Anish Aravindakshan, to discuss the developments, challenges, and opportunities facing the digital media industry today. What is the series all about? The Q&A with ID5 series invites publishers, advertisers, and platforms to share their insights on the hot topics and […]

May 04, 2022

ID5 Is First Identity Provider To Receive Neutronian Certification

ID5, the market leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian. The certification confirms that its privacy-first IdentityCloud suite, incorporating both cookieless and cookie-based identity solutions, meets or exceeds industry standards. Neutronian Certification is a comprehensive, independent verification of data quality and […]