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May 11, 2022

Navigating the new identity era: Why preparation is key for publishers

If history has taught us anything, it’s that there are always lessons to be learned and mindsets to be shifted. If you’ve been in the digital advertising industry for any length of time, you’ll likely know there’s no shortage of lessons to go around. The world of advertising has rapidly evolved over the years keeping […]

Apr 14, 2022

How publishers can lead the way in the new era of digital advertising

The role of the publisher Publishers are the ‘suppliers’ of the identity landscape, in other words, they start the supply and demand chain by selling their ad space to buyers. It is through selling ad space that publishers can provide their audience with the free content and services they know and love. It comes as […]