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Aug 29, 2024
Is ID Bridging a Solution to Cookie Deprecation?
This week we’re exploring a hot topic in the adtech space: ID bridging. Mathieu sits down with Mike O’Sullivan, co-founder of Sincera to break down what ID bridging is and answer the critical question: is this a long-term solution for signal loss? Disclaimer: This conversation was filmed prior to Google’s cookie deprecation. Although references to […]
Aug 27, 2024
Meet ID5’s Marketing Team!
We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with ID5’s marketing team to provide candidates with a sneak peek into what life at ID5 is like. Check out our open positions and […]
Aug 21, 2024
Are First-Party Data Owners Immune to Signal Loss?
This week, ID5’s Mythbusting Series will challenge the notion that first-party data is all brands need to overcome signal loss. To answer this question Mathieu sits down with Michelle Dooley, Founder of Catalyst Media. Together they’ll let viewers know if first-party data owners are immune to signal loss. Who is Catalyst Media? Catalyst Media Consulting, […]
Aug 14, 2024
Data Clean Rooms & Alternative IDs – Friends or Foes?
Welcome back to ID5’s Mythbusting Series, where we debunk widespread identity myths from across the digital advertising ecosystem. We’re halfway through the series and this week ID5’s CEO and Co-Founder, Mathieu Roche spoke with Vlad Stesin, Co-founder and Chief Strategy Officer at Optable, Software-as-a-Service (SaaS) data management and collaboration platform. Together they answer a critical […]
Aug 07, 2024
ID5 Myth-Busters: Contextual Advertising Does Not Require Identifiers
Welcome to ID5’s Mythbusting Series, where we debunk common identity myths that have permeated the digital advertising industry. To help us, we’ve enlisted some of the greatest minds in ad tech. In this episode, ID5’s CEO Mathieu Roche meets with Martin Gruau, Vice President of Product at Captify, to tackle the misconception that contextual advertising […]