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Sep 12, 2024
Audience360 Partners with ID5 to Navigate Signal Loss
Audience360 exceeds campaign expectations delivering 42% of budget in cookieless browsers ID5, the market-leading identity provider for digital advertising, today released a case study with Audience360 and Adform, that demonstrates how their collaboration enables effective cookieless targeting. Audience360 is Australia’s leader in first party audience data, and Adform is the world’s leading independent full stack […]
Sep 11, 2024
Does CTV Have An Addressability Problem?
And just like that, our myth-busting journey is coming to a close. We’re wrapping up the series with an in-depth look at the exciting new frontier: CTV. Although CTV operates without cookies, it still faces significant identity challenges. In the final episode, Mathieu sits down with Paul Gubbins, former VP of CTV Strategy at Publica […]
Sep 05, 2024
Zeotap partners with ID5 to amplify audience addressability to overcome signal loss
Today, Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla and other browsers already operating without third party cookies, and Google’s recent decision to allow users to opt-out of third-party cookie tracking understanding, reaching and monetising audiences at scale […]